Research On The Application Of H5 In Political Communication

In the era of media convergence,The ecology of political communication has changed greatly.In the trend of platform migration and media reconstruction.Political communication,once blamed for its rigidity,insensitivity and similarity,has changed its course.In addition to introducing the most advanced technology,efforts to improve the visual and auditory effects,and to enrich the performance,also become the main direction of the current political communication innovation.H5 is popular among the media because of its interactive and fast speed.But according to the current application of H5 in political communication,in addition to increasing opportunities for people to participate in political life and narrowing the digital divide,there are too many pages,weak follow-on transmission,and the lack of performance of the theme,which also hinders the H5's role in unity.In order to synchronize political communication changes and adapt to the trend of media convergence,this paper intends to study the most abundant and effective H5 in the current political communication.And then the application status and development of H5 are constantly clarified.We can propose a solution and cure the disease.Specifically,the research on the application of H5 in political communication includes the following parts:The first part describes the concept of H5 and political communication.Introduce the imaginary community theory,use and satisfy theory,compensatory media theory,clarify the connection between H5 and political communication,and analyze the propagation rule of its generation and application.Discusses the H5 application class in political communication and forms,explain different forms of H5 elements,and selects several cases to illustrate its characteristics of three dimensions,strong interaction and outstanding experience.The second part discusses the application characteristics of H5 in the political communication,selects several cases to illustrate the outstandingadvantages of H5 under the fusion media environment,and analyzes the important role H5 plays in strengthening the national identity,matching the audience's demands and innovating the political communication means.The third part section analyzes a number of problems in H5.Such as page stack,weak secondary effect and the theme is not clear.Analyze the causes of these problems.Such as the structure of the media and the government is complex.It is difficult for them to introduce talented.Elements of the uneven distribution.Technical support is weak.The local media with and the government's cognition are fuzzy so that they hard to communicate with the audience equality.The fourth part based on the causes of such problems,this part puts forward many methods.Such as improve the interactive ability of H5 products,through various channels to release H5 products,causing the secondary effect of H5,strengthen the government and enterprise cooperation,join political symbol in H5 to enhance political identity.On the basis of data analysis,literature research and experience summary,it may provide reference for the transformation of H5 in the application of political communication.