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A Study On The Reform Of The Management System Of Wuxi J Newspaper

Posted on:2019-12-03Degree:MasterType:Thesis
Country:ChinaCandidate:Y B LiFull Text:PDF
GTID:2416330572964476Subject:Public management
Abstract/Summary:PDF Full Text Request
The reform of traditional newspapers has been a major step in China's cultural reform in recent years.In the context of the reform of the cultural system,the reform of newspapers and periodicals is mainly aimed at newspapers and magazines of the nature of public institutions.Therefore,in the specific process of reform,we have not only transformed and developed spontaneously through the laws of the market and the principle of capital.The government also has corresponding planning actions.The reform of newspapers has been carried out on this premise,with media integration and the transformation of enterprises as the most important features of the new round of reform,accelerating the transformation of the development and transformation of traditional newspapers,and constantly building and improving the media and cultural market system.We will promote the rational allocation and utilization of cultural resources.In this process,can the existing newspaper management system adapt to the development needs of the transition period?If not,how should the management system of the newspaper be changed and its future development direction?These are issues worth exploring.In the context of the reform of the management system of the newspapers,this paper takes the reform process of the management system of the J newspaper in Wuxi as the object of study,takes the deepening of the cultural system reform of the Chinese government as the research goal,and analyzes the actual problems encountered in the reform of the management system of the J newspaper in Wuxi from the perspective of public management.To provide the direction and thought for the reform of newspaper management system.The research content of this paper is as follows:Expounds the research background,research significance and domestic and foreign research results of the reform of newspaper management system;expounds the newspaper management system,the basic concept of the management system reform and the theory of the government media control,the cultural management system reform,and the sustainable development of public media;analyzes the case of the reform of Wuxi J newspaper management system,and focuses on the problems encountered in the reform process of Wuxi newspaper and points out the reasons for it;combs the experience of the reform of other newspapers in China and puts forward the inspiration and reference to the management system reform of Wuxi J Newspaper;analyzes the outstanding problems in the reform of the newspaper management system and puts forward the solutions to these problems.The research on the reform work of newspapers in China is mostly analyzed from the perspective of news dissemination.The focus of discussion is on how the content and layout of newspapers can be reformed and innovated to enhance the competitiveness of traditional newspapers.There are few studies on newspaper reform in the field of public administration,and the reform of the newspaper management system is even less touching.From the perspective of public management,this paper tries to provide feasible suggestions for the reform of the social science system of newspapers by using the theoretical knowledge of public management,public economics and communication.
Keywords/Search Tags:Newspaper management system, Cultural reform, Public administration
PDF Full Text Request
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