Innovative Research Of The Management Of Party Newspaper Cultural Complex

Party Newspaper Group, as the main force of the cultural industries and backbone, not only to speed up the promotion of media convergence shouldering bigger public positions, stronger political task withheld news industry, but also shoulder in the face of traditional media business in trouble and cultural services under industry has ushered in a major opportunity for the dual context, how to seize the strategic opportunities for the development of the cultural industry to improve its industrial structure, enhance the service capability newspaper Group integrated cultural development of the industry the task. In recent years, expanding exploration and practice of cultural industries in the Newspaper Group, a cultural complex that combines cultural services and real estate properties of cross-border products widely favored newspaper counterparts.Zhejiang Daily Group actively implement the "Zhejiang Cultural Industry Development Plan(2010-2015)" spiritual preparation "Zhejiang Daily Press Group construction and implementation of national opinion leading party newspaper group", the cultural and creative industry park as Zhejiang newspaper group development. Zhejiang newspaper group to enhance the ability to guide public opinion and cultural service capabilities, to promote the development of cultural industry of Zhejiang Province as the goal, began in 2011 to develop a comprehensive cultural property market, planning to build more than one cultural complex project.According to the central "on the promotion of state-owned cultural enterprises give priority to social, social and economic benefits to achieve the unity of guidance" spirit of the document request, the government should strengthen guidance and management, development of relevant social and economic support policies. Commercial complex management reference model, combined with the actual situation of Zhejiang newspaper group owned assets and strengthen cultural complex Zhejiang newspaper group to optimize internal management, control authorization, and strengthen the overall budget management and performance appraisal system management.