Study On Crisis Public Relations Countermeasures Of Liaoning Provincial Government Under The New Media Environment

At present,our society is in a period of transition,and it is continuously promoting various reform measures.As a result,various kinds of public crisis incidents occur frequently.This is a test of the government's crisis management skills.The government crisis public relations level has become an important standard to measure the ability of the government.Due to the rapid development of new media,with its characteristics of individualization and communitarianism,interaction and sharing,it has become the main tool of information dissemination at present,and has not only had a profound impact on the way of life of the people.It also brings new opportunities and challenges to the government's management of public affairs.The challenge is: public crisis In the process from quantitative change to qualitative change,any small event may develop into a major crisis.Any public event may lead to a public crisis,and a public crisis will also be destructive to a certain extent.Not only can cause the loss to the people,but also will affect the image and credibility of the government.The opportunity is that the new media,with its advantages of convenience and high public participation,not only helps to improve the image of the government,but also helps the government to accept the supervision of the public when dealing with the public crisis.Therefore,the government should optimize the management strategy of the new media,perfect the crisis management system,and improve the ability of the government to apply the new media.Through active guidance and scientific management,the new media can better deal with the government public crisis.This paper takes the crisis public relations of liaoning provincial government under the new media environment as the research content,introduces the research background and significance of this paper,and determines the theoretical basis of this paper.On the basis of investigation and comparative study,it is found that in the new media environment,the Liaoning provincial government has a lack of personnel concerned with government crisis public relations when it carries out governmentcrisis public relations,and the response to information is slow and public is not in place.Lack of effective guidance to public opinion and weak ability of monitoring and early warning,and serious analysis of the causes of the problems,mainly:Liaoning provincial government under the new media environment of the government crisis public relations attention is not enough,information communication machine The system is imperfect,the ability to guide public opinion is insufficient,and the mechanism of crisis monitoring and early warning does not adapt to the new media.Finally,the corresponding countermeasures are put forward,such as strengthening training,perfecting the open system of government crisis information,improving the ability of leading public opinion and perfecting the crisis monitoring and early warning system.Through the study of this paper,it can provide some reference for Liaoning provincial government crisis.