Research On Crisis Public Relations Of Liaoning Provincial People's Government In The Age Of Self Media

With the rapid development of technology and economy,our society has entered the era of big data from the media and the Internet plus.The self media,represented by micro-blog and WeChat,has evolved into the most commonly used media for people to communicate with each other through various operations.Liaoning province is currently in the transition period of development of economy and society,various social contradictions,frequent public crisis,such as the "Shenyang terrorist violence case WeChat information leak case","7.12 taxi strike event","8.12 Beijing Chaoyang farmer collective interview incident" has become the impact of social stability in Liaoning province is one of important factors.And increasingly attracted wide attention from domestic and foreign social circles.In the era of self media,the media environment has undergone tremendous changes,the traditional government crisis public relations has been unable to adapt to the development of the situation.People through a variety of network media,the government administrative supervision rights continue to improve,the public through the network of public opinion force of the government must attach great importance to.Since the media brought to the Liaoning provincial government public relations crisis impact and challenge is in doubt,in order to correctly deal with the complex situation of the era from the media crisis,to maintain a good image of the government of Liaoning Province,the strategy and means of the Liaoning provincial government to deal with public relations must make adjustments.Aiming at the above problems,this paper takes Liaoning province goverrunent as the research object,using literature analysis,empirical analysis,comparative analysis and other research methods,through the relationship between the government,research on group events in Liaoning Province in the media and public discussion,many disadvantages of Liaoning provincial government in crisis public relations management,learn from foreign experience,and put forward the corresponding countermeasures.One is to improve the government officials and the public relations crisis awareness and ability,two is to ensure the timely disclosure of information to prevent the spread of rumors and rumors,three is a good interactive communication with the public,the four is to improve the press spokesman system,five is to cultivate rational and legal norms of social environment.