Research On The Business Model Of Y Company's Old-age Service

With the imbalance of population structure and the aging of the population,the old-age industry has also ushered in a booming development opportunity.At the same time,many enterprises in the field of aged care services are facing serious homogenization competition brought by the similar business model.Due to the single profit model and the pressure on price cuts,the profit margin is getting smaller and smaller,which ultimately leads to market operation difficulties.Y Company actively responded to the government's call to accelerate the construction of the aged care service industry,advocate a new concept of smart pension,ecological pension,and living and pension,and wholeheartedly provide high-end,professional quality services for the elderly.The purpose of this paper is to conduct a business model design study for Y Company,which will enable Y Company's aged care service to continue to operate and maintain profitability.First,through industry analysis to understand the vast market facing Y company and the current situation of the profitability of the aged care service institutions,redefine the old-age service of Y company and find a suitable entry point.The second is to combine the location characteristics and natural advantages of Y Company to analyze the target market and lock in the mid-to-high-end pension service market.Third,through the opening of the industrial chain,the formation of nursing homes,rehabilitation homes,and vacation homes as the main body,community pension service centers as the basis,and Kang Yang training as a supplementary industrial layout.Fourth,in the business process,pay attention to the service experience of the aged service,remove the traditional service concept of optimizing the hardware upgrade service,and establish the market,standardization,standardization,humanization,process and intelligence with the service provider and the service certificate as the core.Reproducible operational philosophy.Y company's business model aims to maintain profitability,reduce enterprise costs through management improvement and personnel training,and improve profitability through customer conversion and secondary consumption between sectors.This paper promotes the development of Y company through multi-angle analysis and all-round construction planning.The research on Y company's business model is not only a review of the company's development ideas,but also a discussion of the existing business model,operation mode and profit model of the old-age service industry.It has certain reference and practical value for promoting the healthy development of the aged care service industry..