Research On Network Micro-public Welfare From The Perspective Of Social Capital

In recent years,with the rapid development of Internet technology,WeChat Weibo and other social media,third-party payment platform,the rise of online public welfare crowdfunding,the concept of online micro-public welfare is more and more deeply rooted in the hearts of the people.The emergence of network micro-public welfare has changed the mode of traditional public welfare,so that everyone can become the initiator,participant,disseminator and supervisor of public welfare,and effectively make up for the defects of "high above" and "out of reach" of traditional public welfare.It has improved some difficulties in the development of traditional public welfare,provided a new mutual aid model for public welfare development,opened up a new field of public welfare undertakings,and promoted the rapid formation of the public welfare situation of the whole people in the Internet era.The rise of network micro-public welfare,of course,is related to the construction of all kinds of network public welfare platform in the Internet era and its more interactive,transparent and communication operating mechanism,but it can not be separated from the benign social capital accumulated by the social growth of our country.A large number of practices at home and abroad have proved that the social network,trust,reciprocal norms,participation consciousness and cooperative spirit contained in social capital are of great significance to guide people to actively participate in social governance.At present,the important reason why the network micro-public welfare in our country is booming is that the operation characteristics of the network micro-public welfare and the internal direction of social capital complement each other.On the one hand,the platform characteristics and operational characteristics of network micro-public welfare are in line with the social relationship network,social trust,reciprocal norms,social participation and cooperation focused by social capital.Effectively enhance the enthusiasm and initiative of people to participate in the network micro-public welfare;On the other hand,the development of network micro-public welfare is conducive to expanding the network of social relations,enhancing social trust,strengthening reciprocal norms and innovating the mechanism of social cooperation and governance,and has promoted the growth of our society.It is an important channel for the reproduction of benign social capital.Of course,there are still some imperfections in the network public welfare platform and operation mechanism,the overall stock of social capital in a specific period,and the differences in the quantity and quality of social capital occupied by different subjects.In the process of the development of network micro-public welfare,there are also some problems of disorder and anomie,such as the impact of the information gap on social equity,the time limit of the project,the imbalance of project performance,the anxiety of project credibility,and so on.The main reasons include:first,the limitation of the breadth,intensity and sustainability of public participation;second,the failure of the norms and mechanisms of reciprocal cooperation;third,the limits of the social network of different groups;Fourth,the existence of social trust crisis.Therefore,in order to solve the above problems and difficulties,first of all,we should expand the social network by perfecting the platform of public welfare organizations,and secondly,we should enhance the motivation of participation by cultivating the spirit of public welfare.Thirdly,we should strengthen the norms of social trust and mutually beneficial cooperation by perfecting the legal system,and finally,we should change the governance subject of the network micro-public welfare by constructing the multi-agent cooperative governance mechanism.In order to promote the re-accumulation of social capital and the benign development of network micro-public welfare.In short,the development of network micro-public welfare,can not be separated firom the dynamic mechanism given by social capital,showing the development and growth of our society.At the same time,the development of network micro-public welfare will also promote the reproduction and re-accumulation of social capital.Furthermore,the development of the stock and quality of social capital is not only conducive to promoting the great development of public welfare undertakings in our country,forming a beautiful situation in which everyone is in the public interest and the public interest is for everyone,but also will be extended to many fields of social governance.We will optimize China's social governance system and enhance its governance capacity.