| As one of the most popular political figures in the United States and around the world,Trump is well versed in the use of the Internet and new social media to create topics that convey the consciousness of the self or the US government.There are time and space barriers between the general public and national leaders,and it is impossible to make face-to-face contact and communication.The public group does not have direct access to the leaders.Therefore,the image of the leaders in the public's mind cannot pass First-hand material construction,but indirectly through the corresponding medium.The Weibo public opinion field provides a third-party perspective.In the Weibo public opinion field,the public uses the information provided by the official media or online opinion leaders about Trump,or the content published on Trump social media is transmitted to the domestic Weibo platform and constructed in the mind.Trump's presidential image is in line with his subjectivity,and he expresses his own opinions and opinions on the Weibo platform,and finally forms a public opinion as a public opinion.In today's online public opinion,political leaders,especially foreign leaders closely related to China's national interests,have received widespread attention and often cause disputes in public opinion.From the macro perspective of field theory,the method of collecting samples by big data mining is to observe the reflection of the US President Trump's image on Sina Weibo in a certain period of time,and how to construct the network paradox with Sina Weibo as the platform for collecting opinions.Trump's image cognition;and use this as an entry point to explore the relationship between the official opinion field and the folk opinion field.The method used in this paper mainly encodes the microblog content of the US President Trump that is captured by big data,and classifies and statistics from the framework of communication subject,information form analysis and information form,and performs statistical analysis through SPSS software.By reading the text by sampling,text analysis can better grasp the emotional tendency,and combined with word frequency analysis is also convenient to better discover the deep meaning of microblog content.This paper finds that in the field of Weibo public opinion,Trump's image is usually deconstructed with rhetorical means such as “value reversal,viewpoint displacement,normative disintegration,using irony and jokes to draw meaning,dwarf lofty,and stripping serious and solemn.The outerwear,which exposes the false and ridiculous side of the elite and the authority,embodies the characteristics of no subject,no center,anti-tradition and anti-authority.It expresses the game's and ridiculous attitude,and dispels the elite culture with its mass culture and its depth and flatness.The characteristics of the game are in harmony."At the same time,in the face of national interests and national interests,the official public opinion field and the public opinion field show the same cognition,and construct a "US president" who is in line with the Chinese people's cognition.The reason is that the public borrows the official expression,expresses the meaning of self in the common meaning space of Weibo through coding and decoding of information,and constructs the representative of Trump in the way of humanistic care based on the national interest.American hegemonism and lack of humanitarian image.In addition,the relevant thinking on the official and folk public opinion field triggered by the construction of Trump's image shows that the Weibo platform has become an artificial channel for communication between official and civil public opinion.Every Weibo user is a speaker,and the sound is magnified in Weibo.Weibo has re-granted the subjectivity and subjectivity of the public in the era of rapid development of new media technology,and constructed a collision of ideas.It is more intense and complicated,the discourse is more diversified,and the interest game is more subtle. |
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