The Field-theory-Based Research On The Construction Of Public Opinion On The Internet

In this era of Internet,the public,each with a microphone,publicize their opinions on the Web,by so doing forming the internet opinion.However,positive opinions help reinforce the constructive force,while the opposite might do harm to the society.Such public news as "abusing the female driver" and "illegal nesting",have all revealed a completely new picture of the internal system of the public opinion,namely all discourse subjects competing for the dominating stance.Influenced by multiple factors,the game of the public opinion arena is complex and wonderful.Talking advantage of the field theory of Pierre Bourdieu,and using such research approaches as literature analysis,participation observance and text analysis,this dissertation tries to examine its chosen influential public opinion events,so as to interpreter the influence of the political field,the economic field and the cultural field on the public opinion field,and the internal formation mechanism of the internet opinion field.The first chapter,based on a reexamination of the genealogy of field theories,analyzes the new features as a result of combination of public opinion and field,as well as the formation of the opinion field.By putting forward the concept of public opinion field,this dissertation tries to suggest a new research perspective on public-opinion ecology.The second chapter investigates the internal formation mechanism of the internet opinion field.This mechanism reflects the discourse competition among different public groups as divided by their strata,pursuits as well as values.Putting public into the following four categories as the media,the government,the public intellectuals and the common public,choosing the PX news of Maoming of Guangdong province as an example,this dissertation tries to look into the discourse strategies and power syndromes of the respective discourse subjects involved there.The third chapter investigates the external factors of internet opinion game.On the background of all the public medial occurrences,stands the social factor,the economic factor and the cultural factor;the influences of political ideology and implementation of the rule of law jointly have formed the social field;the change of economic growth mode and the enlargement of the wealth gap have formed the economic field,and the cultural field,through the making,transmission of discourse codes,constructs internet events.The fourth chapter,through an examination of the internal and external factors,analyzes the possibility of public opinion field's constructing public internet space.The public opinion shown in the internet arena is far from the reasonable one that reflects the public stance,but the false based on the minority of some opinion initiators;therefore,it is necessary to distinguish between the right and the wrong and reconstruct a reasonable public opinion space.The fifth chapter arrives at a conclusion.Based on the analyses above,the dissertation suggests that it is necessary to construct a harmonious public discourse space through taking into consideration the existing features of the present internet context and the specific internet monitoring system of China.The shortcomings of internets media's self-adjustment and coordination will result in a constant imbalance in the medial arena;so it is a necessity to pursuit the advancement in conception,technique and management so as to provide an option for public opinion space construction.Having chosen a single perspective before their investigation of the public-opinion construction,The previous research efforts of this kind have been unable to see a full view of the construction and see the consequent credibility crisis.This research is a exploration based on the combination of field theory and internet opinion,for it,from both a micro-and a macro perspective,looks into the social and cultural factors of the internet opinion formation as well as into the view of the internal game.