Shaping And Dissemination Of The Government Microblog To Government Iamge

The image of the government is a kind of the soft power for the government,representing the public’s perception and evaluation of government behavior.With the development of the Internet,micro-blog and other new media era is coming,with the rapid popularization of mobile phone,and the rapid growth of China’s Internet users,micro-blog has become China’s first big public opinion field.The emergence of government micro-blog,has set up a channel for communication between the government and the public,also provide a platform for the government to respond quickly to public opinion crisis,help the government to shape a responsive,open and service-oriented government image.As a "spokesperson "for government department in the network,more and more people pay attention to the government micro-blog.The use good government micro-blog,users can feel the government on the side,so as to enhance the image of the government;more conducive to universal participation in government supervision,thereby enhancing the government’s executive power.However,the current development of the presence of micro-blog’s good and bad phenomenon,a lot of government micro-blog because of poor performance in emergencies,has brought great pressure for the government’s image.Therefore,it is of great practical significance to analyze the communication characteristics and development status of the micro-blog.This paper mainly adopts literature research and empirical analysis method,according to the questions,analyze problems,to solve the problem for research.First of all,through the literature research and reviews,this paper expounds the theory about government image and government mircroblog,and on the basis of analyzing the current situation of the development of our country government affairs microbolg,thispaper pointed out that government microbolg in shaping and spread the role of the government image and meaning.Then this article by the government of Beijing gardens green bureau weibo\" capital landscaping\" as a case,about the present situation of its spread and propagation effect has carried on the empirical research.At the end of the paper summarizes the current development of China’s e-government micro bo in the process of existing problems and the insufficiency,and proposed the corresponding government affairs micro bo shaping and spread good government image.