Case Study On The Construction Of Young Pioneers' New Media By The Example Of "Tangshan Red Scarf"

Due to its unique advantages and characteristics,the new media has been quickly accepted by people since it appears.It not only has been applied to all aspects of people's lives and has a profound impact on people's lifestyles and ways of thinking,but also among teenagers and children,who are internet's “original residence”.The role of new media in their growing process is becoming more and more important.Because of that,the Chinese Young Pioneers must face the need of improve their service capabilities,vitality in the development of new media,and the current problems of construction their new media.As an organization of Chinese teenagers and children,the Chinese Young Pioneers organization must seize the opportunity to build their new media and play its role better in leading and educating teenagers and children.This paper uses methods of case study,literature research and interview,select the example of "Tangshan Red Scarf".By taking the construction status of “Tangshan Red Scarf” as an example,systematically explore and analyze the methods and strategies to maintenance the new media construction,provide some reference for other new media construction of the Chinese Young Pioneers.This paper first analyzes the conceptual characteristics,necessity and feasibility of the Chinese Young Pioneers' new media.Secondly,combined with the case of "Tangshan Red Scarf",the paper analyzes and summarizes the current construction situation,and systematically investigates and analyzes the construction of the Chinese Young Pioneers' new media positions.Through the theoretical analysis and summarization of the practical experience by the specific measures in the case,concludes the reason why the Chinese Young Pioneers' new media construction achieved good results in the case.Because they used the innovative mode of combining online and offline,and uses the Internet new media to innovate and built a thought-guided mode for teenagers and children,Finally,on the basis of these analyses,the general strategy for optimizing the construction of new media for the Chinese Young Pioneers is established: establish a platform awareness,fully pay attention to the role of new media;build a professionalteam,and build a scientific platform management mechanism;push contents according to the needs of the audience,Strengthen its construction;enhance the interactive promotion capabilities of new media platforms through online and offline models,in order to achieve new media multiple platforms' Fusion development.In order to better understand the construction of the Chinese Young Pioneers' new media and avoid the mechanical construction weaken new media construction,in the construction of the Chinese Young Pioneers' new media,we must also deal with the relationship between consolidation and expansion,content and form,special and general.