Attractiveness Of Macau Tourism Source Markets Of Taiwan Studies

There are 6 million and 42 ten thousand Taiwan tourists go traveling to Asian area, including 1 million and 31 ten thousand people leave the Taiwan area to Macau, so that Taiwan tourist generating market was regarded as important by Macau Government Tourist Office. But when the Taiwan tourist generating market grew in number or quantity, pass the night tourist and each person's average consumption dropped little by little, in view of this, almost Taiwan tourists go abroad to Macau were Just in transit.The aim of this study is to explore the Macau tourism's attraction to Taiwan people, the Taiwan visitors' addictions, demands, and the satisfactions to Macau, Taiwan visitors' opinions on Macau tourism development and further projects. Wish for the suggestions would promote the tourism development in Macau to attract more Taiwan tourists. Sample population of this study included visitors who ever take the journey in Macau.The total effective tourists' questionnaire is 429. Applying descriptive statistics to analyze the data on the research results. Through the experiments, the findings of the study are as the following:1. About satisfaction, the greater part of Taiwan visitors get medium degree to overall tourism in Macau; Most Taiwan tourists get medium degree to the foods, hotel, transportations, sightseeing, entertainments and shopping in Macau.2. The satisfaction of traveling in Macau get varies with the visitors' individual background.3. About Taiwan tourists' rank of the adductions: the first one is " Lisboa Hotel", the second is "The Museum of Macau" , the third is "St. Paul's Church" .4. Most Taiwan tourists thought that the most serious problem of Macau was monotonous and small scale sightseeing" .Finally, from the real diagnosis discoveries, carries on the SWOT analysis in view of Macau tourism to the development of Taiwan market and synthetically appraise the strengths, weaknesses, opportunities and threats to Macau tourism, so that to know the goal market of Taiwan, and Taiwan market distribution, market localization to Macau. Then using marketing combination pattern to formulate some suggestion for Macau. It could be anticipated that the travel in Macau must be better, and more perfect. By taking advantage of Macau traveling resources, emphasizing software equipments and improving the quality of entertainments to enhance the satisfaction of Taiwan tourist and more and more Taiwan tourists to consider Macau is the best place to transit and travel.