Research On The Credit Supervision Of Wechat Business Under The Reform Of Administration Functions

China's economic situation had already stepped into the new normal era,to seeking for new growth points via the innovation is urgently needed.As an effective economic innovation,the wechat business could been motivated by the “internet+” strategy,and it could benefit average people to improve their working efficiency or raise their living standard.Not only that,the wechat business could also motivate the customization of consuming behavior.However,the wechat business also breeds problems,such as intellectual property infringement,and the new regulation on this is urgently needed.At present,the state council of the PRC is leading the reform on "streamline administration,delegate powers and improve compliance”,the propose of the reform is to minimize the administrative interference on economic operation.Therefore,we should follow the spirit of the reform,and implement the justice and modestly administrative behavior.This article is constituted by 5 chapters.Chapter one will present the background,the meaning,the research method,key point and the literature review of this research;Chapter two will clarify the basic theory and research objects;Chapter three will outline problems of market administration on the wechat business;Chapter four will clarify the reason of the problems.In this chapter,we will focus on the the reform of administration functions,consumers and the responsibility of wechat.In order to research on it from the perspective of consumers profoundly,we designed and distributed over 605 effective questionnaires.According to the summary statistics,we acquired information about the right-protection consciousness and the expectation on the market administration of wechat business consumers;Chapter five discussed the credit supervision of wechat business,it includes the access mechanism of wechat business,credit evaluation of wechat business,credit information's collecting and utilizing among all e-commerce sites.Market access mechanism need the help of wechat,to collect information of merchants and share it with the administration.Wechat has the responsibility to provide the way of credit evaluation,it could evaluate merchants by the consumers' comments.In order to utilizing credit data more effectively,the government should also reform its administration functions.Only in that way,we may supervise credit information of wechat business much better by the big data technology,and also supervise the wechat business more precisely.