Research On Ideological Work In The Context Of Daily Life

Daily life is mainly composed of daily consumption activities,communication activities and concept activities,and is characterized by spontaneity,repetitiveness,experience and practicality.Before the 20 th century,the focus of philosophy was mainly on the non-daily world.The world of daily life was often not taken seriously,and it was only regarded as a "free" background world.However,since the beginning of the 20 th century,philosophers with Husserl as the main representative have unremittingly launched a theoretical attempt to “pull” philosophy into the world of daily life.The reason is that with the advancement of modernization and secularization,especially under the catalysis of consumer society and media society,the meaning of daily life is beginning to be highlighted.Daily life is no longer a spontaneous and free field,but an active space for people to construct meaning.At the same time,it has become a gathering place for various conflicts and contradictions.In this context,the meaning of ideology is highlighted in the world of daily life.In fact,in Marx's theory of ideology,we can already see his attention to the world of human life.In the early stage of the development of capitalist society,Marx exposed the class nature and falsehood of ideology by criticizing commodity fetishism and alienated labor.Its fundamental purpose is to reconstruct the human world,including the non-alienated world of daily life.From this perspective,the Western Marxist ideology theory and Marx's ideology theory are in the same vein,and also deeply express the concern for the daily life world.On the one hand,Western Marxists continue the theme of Marx's ideological critique.On the other hand,from the perspectives of mass consumption,popular culture and unconsciousness,the ideas of ideology research are further expanded.Although Western Marxist ideology theory is not necessarily scientific,it is undeniable that it contains the "factor" of truth,which can provide us with a new perspective on ideology and has positive significance for improving ideology.From a practical perspective,the recent changes in the field of daily life in China have also brought new challenges to traditional ideological work.With the deepening of reform and opening up,China has also stepped into the process of modernization and secularization of society.China's modernization is an externally induced modernization that compresses the centuries-old modernization process of the West in a few decades.Together with the Internet,human society has changed a lot.On the one hand,the change of realistic conditions makes the operational paradigm of ideology appear to be characterized by diverse fields and complex mechanisms of action.The original ideology working methods and paths cannot meet the needs of the new era.On the other hand,the great turmoil in reality has made the spiritual field of the public appear secularization,de-sublimation,individualization and de-publicity.The traditional ideological work mainly carries out theoretical indoctrination and propaganda work from the level of knowledge theory,which can not provide the people with the spiritual care they need.This also makes the mainstream ideology gradually lose its original attractiveness,and also provides a space for breeding and spreading of other social thoughts.As a result,the innovation of ideological work in the new era is imperative,and its focus is on realizing the turn of the ideological work survival theory and paying close attention to the people's living status and spiritual needs.Specifically,we can start from the following aspects,such as promoting the innovation of the discourse system of the mainstream ideology,strengthening the construction of the carrier of discourse and building a life-oriented society,etc.,to closely integrate the mainstream ideology with the daily life of the public,accurately solve the new problems in the field of mass spirit,and then enhance the effectiveness of ideological work.