Study On "Dialogue" Mode By New Media Public Opinion Of Government Affairs

This study takes the government as the research object,adopts the case study method,selects22 public cases in Gansu Province in the past 10 years to conduct a descriptive analysis of multiple cases.It pays attention to the staged and modular characteristics of new media public opinion of government affairs.Based on Dual discourse context,this paper systematically analyzes the dialogue subject,dialogue practice and dialogue effect in public opinion,then tries to answer the value and meaning of dialogue thinking to public opinion.This study believes that the public opinion can be divided into three stages—the stage of discussion,the stage of exchange of opinions and the stage of decline of public opinion.The public opinion generally presents four modes—passive,master,monitoring and dialogue.It means "three stages" and "four modes." Based on the analysis of public opinion of the government-civilian dialogue,this paper finds that the relationship between the government,the people and the media is independent and intertwined.There are both confrontation and constraints.In the process of dialogue practice,the speed of response,coping strategies and basic attitudes are the same influencing factors of different public opinion subjects.The difference in the effect of dialogue is reflected in whether the fact and value are unified or divided,whether the dialogue process is a benign interaction or a vicious game,which leads to in-depth thinking on benign dialogue and non-benign dialogue.On the basis of macro-summary and micro-analysis,this study explains the conceptual connotation and concept value of dialogue,further explores the innovative revelation of dialogue thinking in public opinion and finds "dialogue" possible.Combining the new environment and new predicament of the new media of government affairs,it puts forward new requirements for the "conversational" public opinion in the new period: with "maintaining the multilateral relationship and potential relationship of public opinion","pursue open dialogue and adhere to thebottom line of dialogue strictly" and "implementing public opinion governance and platform linkage innovation" To recognize dialogue,standardize dialogue and achieve dialogue through.