Research On Managing Public Online Opinion Via Government Official Social Media On Wechat And Weibo

With the rapid development and universal application of Internet new media technology in the 21 st century,the Internet social media platform has become the main position of public information acquisition and discourse expression.At the same time,with the rise of "Internet + government affairs",government affairs "WeChat" and government "Weibo" are becoming the standard of major governments,enterprises and other institutions.The government "double micro" has also become a The main media platform for major cities to spread official voices in various emergencies.Nowadays,various types of emergencies frequently occur,and the short time and large impact are the most important problems in the current emergency.Therefore,based on the perspective of the communicator,how to crack the information dissemination in emergencies,communication between the government and the public,guide public opinion and ease public sentiment has become the main content of the current new media research,and also promote the government to improve social governance capabilities.An important way to improve the image of the city.This article takes Hainan Province’s government “double micro” new media as the research object,and takes the issue framework and agenda setting as the theoretical guidance.It starts from Hainan’s 2018 “anti-fog and transport” incident and collects Hainan government affairs “WeChat”.And the content of the "Haikou Publishing" Weibo,using the content analysis method to quantify statistics,to study the behavioral trajectory and data characteristics of Hainan provincial government "double micro" in this public opinion guidance.The study found that Hainan’s government affairs “double micro” has three major problems in the sensational guidance,such as dislocation of communication consciousness,backwardness of “service” concept and insufficient operational capacity.After the interview with the “double-micro” staff of the government affairs,the deep-seated reasons were found to be poor geographical location,weak willingness to guide the public,and lack of professionals.Therefore,it proposes to improve the new ideas of administration,advocate the concept of serving the people,and further deepen the commonality of interconnection and other strategies to help Hainan Province’s government "double micro" to enhance the ability to guide public opinion.