Research On The Challenges And Countermeasures Of The Power Of Discourse In China's Network Ideology In The New Age

Ideology is a powerful class,theoretical and practical ideological and theoretical system formed in the constant change and development of the society.The safety of ideology is related to the stability of the society and the rise and fall of the country.The successful convening of the 19 th national congress of the communist party of China(CPC)marks that the construction of socialism with Chinese characteristics has entered a new age.With the rapid development of network information technology and artificial intelligence(AI),the production and lifestyle of human society have been greatly changed.In the new age,the network ideological struggle through the network media presents a new situation of increasingly fierce,has risen to the level of national security strategy.In essence,network ideology is the derivative of ideology field.It is an ideology that makes use of the great advantages of Internet media to spread various ideas and concepts,and can greatly change the value orientation of social members.With the continuous escalation of the ideological struggle on the Internet,it has seriously affected the discourse system of the mainstream ideology in China,and to a large extent eliminated the influence of the mainstream ideology of Marxism.This paper adopts the method of literature review and the methods of communication,philosophy,history,law,multidisciplinary comprehensive research,etc.,to interpret the concepts of "new age","ideology","network ideology","network ideological discourse" and other concepts in a relatively clear way.This paper analyzes and studies the challenges and essence of the discourse power of network ideology in the new age,revealing that the control of the discourse power of network ideology is related to the future and destiny of the party and the country and the long-term stability.On this basis,it tries to further propose countermeasures to the challenges of the discourse power of network ideology in the new age by optimizing network ideological discourse,highlighting the subject of network ideological discourse,innovating the carrier of network ideological discourse,and standardizing the space of network ideological discourse.Facing the complex social environment and network environment at home and abroad,on the one hand,our country's network ideological discourse is facing from the impact of the domestic various network ideological trend,on the other hand,also faces the challenge of the us-led western hostile forces,we should take active measures to develop new strategies,effectively cope with these challenges,promote stability in China's mainstream ideology in the network space development,and firmly in control network ideological discourse,realize national network security of ideology.