Research On The Communication Strategy Of National Emergency Broadcasting To Cope With Public Emergencies In The New Media Environmenton

With the frequent occurrence of public emergencies in recent years,how to make relevant emergency response has become an important issue.In the existing emergency system,emergency broadcasting is an important component.Compared with other traditional media,even in the disaster scene of “information silos”,emergency broadcasting can quickly spread information and comfort people.This is in the south of 2008.The rain and snow disaster,the Wenchuan earthquake,and the Lushan earthquake disaster relief have been well proven.At the national level,the development of emergency broadcasting has also been attached importance.The “improvement of the emergency broadcasting system” has been included in the major projects for the construction of public cultural facilities.With the integration of emergency broadcasting and new media,the mode of emergency broadcasting is more diverse,the coverage is wider,and the effect of communication is more obvious.In the new media environment,people can not only be limited to listening to broadcast audio,but also can obtain emergency information in different media forms on platforms such as Weibo,Vibrato,WeChat,etc.,and participate more interactively.From the perspective of communication strategy,this paper starts with the rapid development of new media,what practical measures and communication strategies adopted by national emergency broadcasting in responding to public emergencies.The case analysis method,the literature research method and the content analysis method are combined with the previous national emergency broadcast and the field investigation to analyze and grasp the overall situation of the national emergency broadcast.This paper is divided into three parts.The introduction part clarifies how to start the thesis research,as well as the research on the status quo of emergency broadcasting,and the significance of studying the theme of this paper.What research methods are covered by the research institute? Supported by theory.The body part is divided into five chapters.The first chapter defines the relevant concepts,and the second chapter analyzes the development trends of new media and the advantages of public emergencies to illustrate the development of emergency broadcasting and new media integration.In the third chapter,based on the comprehensive investigation and analysis of the data,the case analysis method is used to explore the role of national emergency broadcasting in major public emergencies.The fourth chapter analyzes some problems existing in national emergency broadcasting.The fifth chapter puts forward some possible communication strategies for the problems of national emergency broadcasting emergency communication.In the conclusion part,the research focus of the full text is summarized,combined with his own new thinking and the shortcomings that are currently lacking,and put forward some prospects for the future development of national emergency broadcasting.