Research On The New Media Communication Mechanism Of Major Public Emergencies

At the present stage,China is in a period of rapid economic and social development as well as prominent social contradictions,with frequent economic and trade activities and frequent personnel flows.The probability of major public emergencies is greatly increased.The development of new media technology and the propagation of major public emergencies break through the traditional three platforms — weibo,WeChat and news clients.The new propagation platforms such as live broadcasts,micro videos,the transformation of traditional media into convergence media,account for half of the flow with irresistible force.After the occurrence of major public emergencies,the relevant information of the events spread rapidly through Weibo,WeChat and various news clients,which have become the main channel for the propagation of events.On this basis,this paper studies the new media communication mechanism of major public emergencies.The methods of literature research,case analysis,comparative research,content analysis are used in this study.Major public emergencies are the main research object.Starting with the new media communication elements and modes of major public emergencies,this paper analyzes the existing risks of the new media communication of major public emergencies,and puts forward the new media communication mechanism for the major public emergencies,in order to provide references for controlling and dealing with the risks that the new media communication of major public emergencies poses at all stages.This paper studies major public emergencies from the concept,the classification and the two specific cases in the last three years.It analyzes the new media communication elements of major public emergencies from four aspects: the communication subject,content,channel and audience.According to the four periods of major public emergencies,the new media communication mode is summarized as: event disclosure,media coverage,explosive spread,official response,media tracking reports,and event subsidence.Based on the above research,the risks of the communication subject,channel content,communication system and law in the new media communication of major public emergencies are pointed out.In order to deal with these risks at different stages,this study puts forward proposals for the construction of the new media communication mechanism for major public emergencies at four stages.The early warning mechanism of risks,the emergency response mechanism,the information guidance mechanism and the reflection reconstruction mechanism are constructed respectively.The outstanding achievement of this study is that it puts forward the construction of the new media communication mechanism of major public emergencies in a practical sense,and based on the latest cases,it probes the new train of thought about how to regulate the new media communication of major public emergencies in our country.This study will provide references for the new media communication of major public emergencies in the future.