Font Size: a A A

A Study On The Cognitive Styles Of Social Media Among The Net Generation In Southern Xinjiang

Posted on:2020-09-25Degree:MasterType:Thesis
Country:ChinaCandidate:T L FanFull Text:PDF
GTID:2416330599953614Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
Xinjiang's special social and political environment faces more complex development and governance problems in the process of modernization transformation.The network society of all things interconnects brings convenience and nurturing to people with its characteristics of globality,virtuality and openness.With unprecedented risks and challenges,local instability will affect the security and stability of the entire country,especially in the areas where ethnic minorities live in southern Xinjiang.The modernization of information and communication technologies has promoted the links between the regions.On the one hand,based on reality and the insecurities of the network,the "cyber terrorism" and "Islamic fundamentalism" have emerged through the media channel since the 21 st century.However,in the face of rapid spread,great influence,wide coverage,and social mobilization ability.With the rapid growth of strong social media,the existing management system cannot adapt to the requirements of Internet development and social integration.It needs to change in the concept and means of governance.How to change ideas and innovate the path of governance needs to be recognized by the demand side during the social transformation period.Focusing on the difference and promoting the supply-side reform of network social governance Social cohesion and consensus to the maximum extent.Aksu,located between Urumqi and Kashgar,is the main channel for communication between the North and the South and the barrier for Xinjiang to maintain stability and counter-terrorism.The reality and the historical problems are intertwined,the social concepts are diverse and complex,and the exchanges between different ethnic groups are intensive,with different interests and positions.The problem of divergence of ideas is outstanding.Under the background of this complex society,the study of the main groups on the demand side of network social governance--the young people's cognition and attitude towards social media is of great significance to promoting the reform of the supply side of network social governance.Therefore,this paper takes Aksu City in southern Xinjiang as the research location,and takes the young netizens of the main group(15-34 years old)as the research object to study the young people's cognition of social media to understand the cognition and cognition of the diversity of young netizens.The refraction of the network information environment provides recommendations for local social governance in Aksu.The thesis consists of five chapters.The first chapter is the introduction,which is divided into four sections.The first section explains the background of the research and the significance of the research.On this basis,three research questions of the thesis are proposed.The second section is clear.The research ideas and framework,the third section defines the main concepts of social media,young netizens,and cognitive types in the paper.In the fourth section,we review the research of young netizens and social media,and find out the cognition in youth and social media research.The lack of this article,as a study of youth cognition,can be a useful supplement to previous research.The second chapter mainly introduces the subjective Q method—theory,characteristics and practice.On this basis,the theoretical model of the research is constructed.The third chapter uses the Q method to do a step-by-step research design for the research topic.The fourth chapter is the descriptive statistics based on the Q method research.The fifth chapter is the conclusion of this paper.The cognitive type analysis results of Aksu youth netizens are as follows.The five types are(1)profit-seeking type;(2)worry-health type;(3)worryrisk type;(4)stress relief type;(5)knowledge-oriented,further summarize the problems existing in cognitive types and combine the multi-subject and multi-dimensional model of comprehensive governance of network society to provide reference for network social governance.Finally,state the limitations of the research and Suggestions for further research.
Keywords/Search Tags:Network social governance, Q methodology, social media, Net generation, cognitive style
PDF Full Text Request
Related items