Research On The Development Strategy Of China's Government APP

The development of social economy and the continuous innovation of Internet technology promote the rise of the new generation of mobile communication technology and Internet industry,and also lead to the reform and progress in many other fields.E-government is one of the many remarkable achievements.As the service consciousness of government departments is increasingly strengthened,the enthusiasm of the public to participate in public governance is increasingly high,and higher requirements are put forward for public service.The birth of government affairs APP has become an important means for the government to optimize public services.With the support of Internet technology,the whole country has started the construction of transformation mode from e-government to mobile government affairs.Compared with the traditional way of government services,government affairs APP has the characteristics of convenient,quick,a touch direct,the public can enjoy government services with you,anytime,anywhere,so people can strengthen administration interaction,promote the government to maximize meet the personalized needs of the public,improve efficiency of the government office,a good image of the construction of a service-oriented government.Therefore,in this era of convenience brought by mobile Internet,the government needs to use the mode and means similar to government APP to actively fulfill its service functions.This paper focuses on the discussion of government affairs APP,and uses literature analysis method,data survey method and other research methods.Firstly,it analyzes the current background of the emergence and vigorous development of government affairs APP,as well as the positive role that government affairs APP has brought and will bring to China's public management.Secondly,it explains the concepts related to government APP,and expounds the theoretical basis supporting the emergence,existence and development of government APP,such as network governance theory and e-government theory.Thirdly,the development status of government APP is analyzed,showing the progress and achievements of the current construction of government APP in China,and analyzing the existing problems and corresponding reasons from the perspectives of geographical distribution,functional service and content operation.Finally,this paper introduces and draws lessons from the experience of government affairs APP in the United States,South Korea and Singapore,and draws inspiration to improve the government affairs APP in China.In addition,combined with the above analysis of the current situation,the paper summarizes and thinks out the countermeasures and Suggestions suitable for the development and improvement of China's government affairs APP,such as increasing government investment,strengthening service awareness,building a unified platform and other measures,so as to provide the direction for the future development of China's government affairs APP.