Research On Crisis Management Of Government Network Public Opinion

In the new media era,the guidance and management of public opinion is an important part of government work.The timeliness and extensiveness of the emerging media enable the information with spreading value to spread rapidly,which brings great challenges to the government's supervision of public opinion.Especially in the formation of part of the information supervision of public opinion at the same time will inevitably produce the phenomenon of public opinion beyond the boundary,which puts forward higher requirements for the management of the government.The China Internet network information center(CNNIC)has released the 43rd statistical report on the development of the Internet in China as of December 2018.The report shows that,as of December 2018,the number of Internet users in China was 829 million.They pay attention to social events and are willing to make comments,forming active online public opinions together with online media.Among them,the number of microblog users is 281 million.As an important way for the public to freely transmit information,express their feelings,opinions and demands,the expression of users' emotions not only affects the breadth and depth of information dissemination,but also quickly infects the emotions of other users and promotes the outbreak of online public opinions.Because microblog is limited to 140 bytes,it is mostly short text,which reflects a strong emotional tendency.By analyzing the contents of microblog released by the public on social hot events,the public's attitude towards public emergencies can be understood,so as to conduct analysis and research.Emotion analysis,as a cutting-edge research method,can realize in-depth mining and interpretation of microblog content by processing,analyzing and applying texts with emotional colors.The combination of emotion analysis and social media microblog is of great practical value to the study of public emergencies.The first part of this paper introduces the background of the topic and the significance of the research,respectively reviews the research situation at home and abroad from the research level of emotion analysis and information classification,and emphatically introduces the current research status of emotion analysis on microblog.In addition,the first part introduces the research content and research methods of this paper,and expounds the innovation and deficiency of this paper.The second part explains the related concepts and theoretical basis of this paper.This paper explains the important concepts of microblog public opinions and public emergencies,and introduces the characteristics of microblog public opinions and public emergencies through examples.And this paper explains the crisis communication theory as the theoretical basis of this paper.The third part makes an overall review of the "Secretary Yan" event in the chronological order,which includes the sorting out of the event,the response of the Sichuan Provincial government and the follow-up of the event.The fourth part is data acquisition and process.The Python crawler software was used to obtain,filter and clean the microblog data related to the "Secretary Yan" event,and a total of 6469 valid data were obtained.In this paper,Jieba software is used to divide effective microblog data into cutting words and parts of speech,and candidate subject words are obtained.TF-IDF and Baidu emotion analysis API are used to extract and judge the subject and emotion polarity of the data respectively.Based on the data results obtained,the fifth part of this paper conducts thematic analysis and emotional analysis of "ecretary Yan" events in order of time,and conducts descriptive research on the authoritative platform of the government microblog platform.Through the research,it is found that after the occurrence of public emergencies,the development of public opinions about the events also follows the law of crisis development,including the gestation period,high tide period,interactive period and digestion period of public opinions.The information the government releases online and offline has a significant impact on public sentiment.The sixth part,by summarizing the results of emotional analysis of "secretary Yan",provides the government with countermeasures and Suggestions to deal with public opinions on microblog in public emergencies.The government should establish the emotional text database of public emergencies.Build an authoritative official high-quality microblog platform;Build a multi-interaction system between the government,Microblog platform and the public.Public opinion guidance of public emergencies has always been the focus of government supervision.Whether the government can effectively,actively and timely respond to public emergencies in the new media era is related to the national image and social stability.At present,the research on public domain is not enough through the method of emotion analysis.How to introduce emotion analysis into the research on public emergencies in China is a subject worthy of further study.