| The 19th national congress of the communist party of China(CPC)elevated rural revitalization as a national strategy,and put forward the overall requirements of"thriving industries,ecological livable,rural civilization,effective governance,and prosperous life" in 20 words.Among them,"rural civilization" is placed in a prominent position.In the countryside vitalization,we should further strengthen the construction of rural culture.In the era of new media,the significance of the spread of rural culture to the construction of rural culture is increasingly prominent.In this context,this study,from the perspective of journalism and communication,USES literature research method,case analysis method and content analysis method to investigate the accurate transmission of rural culture with the case of China civilization network.In this study,it is believed that the precise transmission of rural culture is reflected in the precise objects,contents and strategies of transmission,which fully demonstrates the advantages of new media in the construction of rural culture.After analyzing the contents of the civilization and fashion website,this study summarizes the four communication orientations of the civilization and fashion in rural areas:to convey the information of the civilization and fashion in rural areas,to report the stories of the civilization and fashion in rural areas,to guide the construction route of rural civilization and to publicize the typical civilization and fashion in rural areas.This study also points out that the precise transmission of rural culture exposes problems such as responding to situations,sports,casual and one-way transmission.Based on this,this study puts forward specific Suggestions for improving the accurate transmission of rural civilization,which are based on the premise of system guarantee,take talent training as the key,take connotation construction as the core,and take innovation and development as the driving force. |
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