Research On The Protection Of Personal Financial Privacy In The Era Of Big Data

With the continuous reform and development of financial market and technological innovation,financial services have gradually changed the daily life habits and consumption patterns of modern people to a large extent.Financial institutions collect,use and save financial information of customers when they have financial business with their natural persons or customers,which is called financial privacy.The problem of financial information sharing and leakage of consumers has aroused widespread concern of Financial Society and people in China.As an important part of personal privacy protection,financial privacy protection should be strictly protected by law.In China's financial market,the disclosure of financial customer privacy or the transfer of personal financial privacy by consumers is an important basis for the effective establishment of financial customer privacy contract system.Too strict financial privacy information protection policy will further aggravate the financial information asymmetry,which is not conducive to the healthy and stable development of Chinese financial market.This paper first defines the characteristics of the relevant concepts of the traditional financial privacy in China,and then through the introduction of the theoretical definition and characteristics analysis of the relevant concepts of the traditional financial privacy in the context of the Internet and big data era,on the basis of the analysis of the formation and evolution of the financial privacy in China,on the basis of the analysis of the economic management mechanism and public This paper reflects on some outstanding problems that may exist in the public ideology.Based on the analysis of the financial privacy protection of the four economies of the United States,the European Union,Germany and Switzerland,it draws the Enlightenment of the foreign financial privacy protection on the development of China.Finally,it puts forward to strengthen the top-level design of the financial privacy protection,and comprehensively and scientifically consider the key points of the privacy protection system and institutions We should take effective measures to protect the right of financial privacy,strengthen the self construction of financial institutions,strengthen the education of financial consumers and improve the relief procedures for financial consumer privacy infringement.