Visualized City: Study On The Tik Tok's Communication Of City Image

From the perspective of new media,the jitter is a new social Tik Tok for short video App.It not only has the visualization and experience of new media,but also breaks away from the shortcomings of the past urban image's dependence and passivity in the city image dissemination.Therefore,the emergence of the trembling has stimulated the public to actively spread the city image and enhance the city's image,and has also enriched the academic circles' new exploration on the theory of city imageSince the end of the 1990 s,urban image communication has experienced three "evolutions" including pre mobile Internet stage,mobile graphic stage and mobile short video stage,which has become a new stage of urban image communication since 2016.The development of short video media has provided a new platform for urban image communication,thus giving birth to "hot money" cities such as "Chongqing","Chengdu","Xi'an","Zhengzhou",etc,with citizens as the main body of communication,the people and the government cooperate with each other,providing more channels and strength for the communication of urban image.The city image is in the communicators,the communicators and the communicators Dramatic changes have taken place in channels,contents and modes of communication.Compared with the traditional media in the past,the urban image communication in the new media era tends to be diversified in the main body and characteristics of communication.In the past,the government and the official media were the protagonists of the city image communication alone,but now the people are no longer just as the audience to be spread,they begin to participate in the city image communication as the main body of communication.Among the city's Tik Tok App,short video with short playing time and interesting content attracts many loyal users.The power of short video transmission is fully excavated in the new media age and is playing a huge role in shaping and transmitting the city's image.City videos city Tik Tok,Xi'an,Chongqing and Wuhan are popular with users.They inspire users to share and spread two times.More cities are popular and even punch cards overnight."Net red city" has greatly promoted the effect of city image communication.communication.Tik Tok will help to spread the image of the city as the main research objective.The case study method is used as the main research method to find out the industry report analysis and case related to this topic on the Internet.City principle of Tik Tok is analyzed systematically.Tik Tok's characteristics and advantages are discussed.Finally,the "red city" is also discussed.The current situation,from the positive and negative significance of two points of view,put forward targeted views.At the same time,this paper takes this research as an opportunity to explore the visual presentation of mobile short video in the new media era.The value and necessity of this paper is reflected in the lack of research from the perspective of urban image communication,especially the lack of systematic analysis and theoretical summary of the characteristics of mobile short video communication combined with urban cases.China city will Tik Tok city's image communication.From the macro perspective of city image communication,this article will analyze the characteristics of the short wave video and its advantages in the city image transmission.The whole research process will also make a systematic and scientific exploration of the city's image communication discipline from the perspective of semiotics theory,and provide a new effective communication strategy for the city image dissemination of all cities in China.A brief analysis.Tik Tok App is considered to have the basic media properties of city image communication and its innovative use of symbols.It can generate the same effect of information transmission and agenda setting.Tik Tok City,Tik Tok,is the key to the city's image transmission.In the end,the paper will make an objective analysis based on the impact of the shaking on the image transmission effect of the city.There are some problems in the process of the city's image transmission,for example,the lack of gatekeeper's communication content,the possible dissemination of some bad information and the dissemination of the voice,and the algorithm of the voice intelligently.To Tik Tok users' Alienation and user weariness,we will provide a feasible strategy for the future of the platform and city image communication from a macro perspective.