Advice For Government To Strengthen The City Image Network Communication

The image communication is very important for the development of the city, so the government must pay more attention to it. On the background of the rapid development of globalization, information technology, urbanization, it has extremely important theoretical and practical significance whether for large cities, or small cities to enhance the research of the city image network communication, to establish a good city image. In the outside world, it can help the city to show the urban civilization better, and boost up the attraction of the city, even it can promote the overall development of economy, society and culture; in domestic aspect, the good image can help to organize the citizens together to make efforts to construct the harmonious city and optimize the urban layout and administration, finally to promote a more rational urban development. At present, the competition among regions is based on the city's comprehensive strength. It is the urgent need to improve the city's comprehensive competition by enhancing the city image communication and creating a unique image of the city in activities actively. Thus, most of the governments are actively promoting the city images by various means. For example, some of cities hold kinds of exhibitions and meetings every year, they also carry out some investment promotion activities to realize the aims of attracting the merchants and introducing the capital. Some of cities collect the slogans of city image and choose the city image ambassadors in public. But in the course of the domestic city image network communication, there are still many problems to be solved. Such as, the city image is not designed exactly and usually be changed by the altered leaders. The slogans of the city image are not unified and lack of aesthetics, also are difficult to be remembered. The media use is lack of planning. It is lack of the study on the city image communication, especially the theoretical fruit that can effectively guide the practice is quite limited. So we should spare no efforts to impel the theoretical research and practice on the city image communication, especially on its Internet media.The topic of this paper is based on two considerations: Firstly, the study importance of the city image for the government to promote the public administration; secondly, the important role of network media for the city image communication on the background of the rapid development of information technology. According to current research situation of the city image network communication, such as lately getting up, few achievements; focusing on journalism, neglecting of public administration; the weak practical guide, the article claims to carry out the thematic research of the city image network communication according to the different factors of the city image, including subject, content, media and others.This research ideas and purposes of the thesis lie in three main aspects: Firstly, through analysis of the importance of the city image network communication, to cause the further attention to the study topics and more people to participate in it; Secondly, listed and analyzed the problems of the city image network communication in our country, and it can arouse our attention and then come up with more and better-solving strategies; Thirdly, the article proposed some advice and measures to enhance the city image network communication, on the basis of the previous research achievements and the successful cases in some cities.The thesis is divided into three parts. The first part illuminated why the Government should improve the city image network communication by analyzing the importance for the government to enhance the city image network communication and the important role of the network media on the city image communication; the second part listed the factors of city image network communication, and analyzed the current problems of the city image network communication in our country according to the above factors; the third part proposed the advice and measures for government to strengthen the city image network communication according to the current problems. The author hopes the article can play an active role to promote the city image network communication.