Research On The Communication Of Chongqing City Image Publicity Film

As a connection point between the "Belt and Road" and the Yangtze River Economic Belt,Chongqing actively integrates and strives to promote the construction of the "Belt and Road" and the development of the Yangtze River Economic Belt.This is not only a major opportunity for Chongqing to accelerate development in the new era,but also Chongqing's responsibility as a bridgehead for the development of the western region Take on.General Secretary Xi Jinping has repeatedly emphasized on two occasions that it is based on "two points" to build "two places" and achieve "two highs".This is Chongqing's strategic positioning in the new historical period and the "Belt and Road" construction.Against this background,Chongqing has been more active in the practice of urban image dissemination,and has created and disseminated many city image publicity videos.This research mainly uses the literature research method and questionnaire survey method to sort out the relevant theories of city image and city image promotional videos.At the same time,it focuses on the dissemination of Chongqing city image promotional videos and proposes targeted Chongqing on this basis.Optimization strategies for the dissemination of city image promotional videos.The study found that the effective dissemination of Chongqing city image promotional videos greatly contributed to the construction of Chongqing city image.The Chongqing city image publicity film has been widely disseminated with the help of the "Internet celebrity effect" of the new media platform,which has brought huge economic and social benefits to Chongqing.In the practice of media integration and dissemination of urban image,Chongqing has made active attempts and explorations,and created a number of new and authoritative online platforms.The development of public discourse has made Chongqing's urban image dissemination more accessible and silent,and officials and The public's information dissemination has effectively interacted,and the two complement each other,forming a synergy of dissemination ofChongqing city image promotional videos.Government,news media and new media users all play important roles in the dissemination of Chongqing city image promotional videos.In terms of content,the Chongqing city image publicity film is mainly based on the city's scenic spots and landmark buildings,but the emphasis is different in different periods.The background music and the interpretation of the words and the height of the picture are a great complement.The questionnaire survey found that the main audience group of Chongqing city image promotional videos is a group with a relatively high level of education between the ages of 18 and 30.The representative Chongqing elements such as hot pot,noodles,and Hongyadong are the main memory points,And the main reason that the interviewees contacted the promotional video was the recommendation of “Opinion Leaders”;the survey showed that the promotional video had a positive impact on the vast majority of the audience,and over 90% of the audience increased their Chongqing's understanding,favorability and possibility of visiting.Aiming at the problems of homogeneity of "media image",single repetition of lens language,vague communication demands,lack of overall system planning,and backward ideas in the media images of Chongqing's city image,the research ends at the top government design,media image construction,and training Network opinion leaders,"audience-oriented" communication,film implant marketing,and the creation of an all-media matrix are targeted to propose strategies for optimizing the production of city image promotional videos and boosting the city's image transmission in Chongqing.