Research On The Status Quo,Difficulties And Development Countermeasures Of County-level Government Microblog Communication

Today,we are experiencing the most profound information technology change in human history.The Internet has completely changed people’s traditional habits of information communication and their way of work,study and life.As the most convenient social media,based on the extensive participation of the masses,microblog has played a role in promoting the transformation of the pattern of social public opinion in China in a few short years,witnessing the scale and intensity of the development of China’s Internet public opinion field.At the same time,micro-blog also with its strong mobilization and wide range of dissemination,supervision and control the government’s decision-making.Based on the operation and development of China’s government affairs microblog under the current situation,this paper focuses on the analysis of the spread of county government affairs microblog and its role in government administration.Among them,as the official discourse window of information disclosure,assist county-level governments in information disclosure to make government affairs more transparent.As the "last kilometer" of the interaction between the government and the public,it shortens the distance between the government and the public and strengthens the government’s public relations.As an authoritative information platform for sudden disaster events,it can avoid social conflicts through topic setting.As a new defender of the government image,build a sunshine government and create opportunities for regional development.In the use of government microblog by county governments for network political inquiry and image promotion,due to the bad influence of formalism and laissez-faire,as well as the uneven quality of operators and the lack of supervision and accountability mechanism,the operation of government microblog in county areas has exposed many shortcomings.To this end,we need to re county government affairs microblog operation solution.First,we should give full play to the local characteristics of the county,and enhance the image from the aspects of visual image,content selection and function development.Secondly,it is necessary to enhance the interactivity of microblog,enhance the public participation consciousness,and give full play to the role of microblog in political consultation.Thirdly,by cooperating with third-party public opinion monitoring institutions and building public opinion leaders,we should actively pay attention to online public opinion to avoid public opinion getting out of control.Finally,it is necessary to establish a sound operation and maintenance mechanism and a supervision and assessment mechanism,strengthen the accountability system,and standardize the behavior of county government affairs microblog in various links such as information release and exchange and interaction.