Research On The "Use And Satisfaction" Of Network Politics Of Daqing News Media Website

Network brings people the idea of freedom,openness and sharing,but also quietly infiltrates into all aspects of political,economic and social life.With the government as the leading role and the main local media websites as the carrier,the network platform for politics emerged,which built a benign interactive platform of mutual subject and two-way flow among netizens,government and media.Daqing "Baihu folk voice" network political platform is the first sunshine government interactive platform in Heilongjiang Province,which has model significance in the province.From the perspective of communication,this paper attempts to take the "Baihu people's voice" network politics platform in Daqing as the specific research object,under the guidance of the "use and satisfaction" theory,using case study,questionnaire survey,sampling survey,statistical analysis and other research methods,to analyze the needs of users of the "Baihu people's voice" network politics platform in Daqing,and strive to find a platform for politics A step-by-step optimization and improvement of the program to promote the construction of local network media platform for political practice.First of all,the author analyzes the background,development process,operation status,successful experience and communication effect of the network politics platform in Daqing as a participant in the construction of the network politics platform;second,the author analyzes the characteristics,use motivation and satisfaction of the main body of the network politics platform,and finds that the platform has insufficient policy information,repeated politics by Internet users,lagging mobile terminals and insufficient data mining,comments are too arbitrary and other issues;once again,according to the problems found,on how to improve the effectiveness of political inquiry,from the level of Internet users,the government and the media,targeted suggestions are put forward to optimize the online political inquiry platform of Daqing City,to enhance the government's awareness of political reply and service,to cultivate the legal awareness and rational political inquiry of Internet users,and to strengthen the interaction and excellence between the platform and the political reply unit Put forward suggestions on technical framework and user experience improvement.At present,there is not much research on the single network platform of government inquiry built by the municipal news media websites,and the research mostly adopts the mode of interview or questionnaire survey.In this study,it is more scientific and reasonable to analyze,extract and summarize the data of Daqing network politics platform through the overall overview of Daqing network politics platform,combined with questionnaire survey and Daqing network politics platform.Daqing is in the critical period of the transformation of resource-based cities.The platform of network politics plays a positive role in resolving social conflicts and improving the level of social governance of the government.This paper discusses the operation and development path of Daqing network politics platform,which has reference significance and role for similar cities.