Research On The Innovation Of Public Cultural Products Supply In Ethnic Minority Areas Under The New Media Environment

In the report of the 19 th National Congress of the Communist Party of China in 2017,it put forward the basic strategy of cultural construction in the new era,made clear the orientation of cultural construction in the overall layout of the construction of socialism with Chinese characteristics,put forward the goal of cultural construction in the new era,put forward the basic requirements of cultural construction in the new era,pointed out the focus of cultural construction in the new era,and once again put forward clear requirements for improving the level of cultural construction.Ask.Based on the theories of public goods,governance and multi center,this paper defines the concepts of new media,ethnic areas and public cultural products.Under the new media environment,the supply of public cultural products in ethnic areas has made some achievements.Some government’s cultural development planning and e-government policies involving new media have been introduced in succession,and the construction of information infrastructure has been steadily promoted.New media has been widely used in the dissemination of public cultural products,and the position of new media in the supply process of public cultural products has become increasingly prominent.However,there are still some problems and deficiencies in the supply of new media public cultural products in ethnic areas.In the supply process of new media public cultural products,there are some problems,such as insufficient communication of national traditional cultural elements,insufficient policy and material support for the supply of public cultural products,single and weak supply subject of new media public cultural products.It can be seen from the analysis that the causes of the above problems are mainly due to the insufficient function of local governments in ethnic areas in the network governance mode,the unequal relationship between the supply subjects,the imperfect cooperation mechanism between the supply subjects,the single supply mode of new media public cultural products,and the low quality of new media of the public in ethnic areas.In the exploration of new media public cultural product supply mode,other countries’ corresponding practices and exploration have certain reference value for China.For example,the supply mode of new media public cultural products dominated by the market in the United States,the supply mode of non-governmental and government support in Japan,and the supply mode of new media public cultural products dominated by the government in India all have corresponding reference significance for us.At home,Lanzhou City in Gansu Province and NanNing City in Guangxi Province have also made successful explorations,which have important reference value.It has important reference value for the supply of new media public culture in ethnic areas.For example,we should improve the relevant legislation of public culture supply,give full play to the dominant position of the government in the supply of public culture,and establish diversified financing channels.There are five ways to explore the innovation of public cultural products in ethnic minority areas under the new media environment: giving full play to the positive role of local governments in the supply of public cultural products in ethnic minority areas,optimizing the allocation of public cultural products resources in ethnic minority areas under the new media environment,strengthening the co construction and sharing of public cultural resources allocation,optimizing the planning and layout of public cultural facilities,and improving the public Cultural facilities use management;fully tap new media technology,innovate new media public cultural product supply form,build public cultural product cloud platform,improve the cooperation mechanism of new media public cultural product supply;build new media public cultural product supply cooperation mechanism,improve the cooperation and access mechanism of new media public cultural product supply,and build new media public cultural product Product supply guarantee mechanism;cultivate the public participation ability and new media literacy in ethnic areas,vigorously cultivate the professional team of new media public cultural product supply in ethnic areas,cultivate the local talent team with new media professional background,give full play to the enthusiasm of rural cultural talent team,increase the allocation and training of cultural propaganda backbone;strengthen system construction and establishment Effective supervision,establish and perfect the network supervision mechanism,establish the performance evaluation system of new media public culture supply effect,and establish and perfect the new media public culture product supply feedback mechanism.