Study On The Supply Mechanism Of Public Cultural Products In Beijing Communities

With the rise of the concept of The New Public Service, our government gradually changes from the "management-oriented" to the "service-oriented". As an important part of constructing "service-oriented" government, public cultural services ensure the cultural rights of citizens and accelerate the pace of constructing a "service-oriented" government through its value rationality and instrumental rationality. The Public Cultural Products is not only an important part of the public cultural service system, but also the specific requirements from the service-oriented government. The realization of citizens’spiritual needs and enhancement of cultural soft power are determined by the effective supply of the public cultural services, which has aroused the attention and concern from governments at all levels.The efficient supply of Community Public Cultural Products can not only meet the basic cultural rights and interests of community residents, but also have deep meaning for the construction of Public Cultural Service. Along With the development of the economic, the community residents’ demands for the products and services of the public cultural are increasing, what’s more, both the structure and the content of the demand are changing. However, no matter from the aspect of quality or quantity, the supply of community public cultural products cannot satisfy the urgent needs of public cultural services of the community, so it requires diversification of the supplier and forms of the community public cultural products. And the government needs to use the social force to satisfy the cultural needs of the community and complete the supply mechanism of community public cultural products.In this article, the writer firstly defined the related notions of community public cultural products supply system, and the writer discussed the necessity and importance of the Beijing community cultural products supply from the aspects of theoretical basis. Then, the writer used several Beijing community public cultural products supplies as the research objects to make a systematic presentation of Beijing public cultural products supply products overall condition and the specific situation of the community public cultural product supply. On the basis of this, the writer made the qualitative analysis of the actual operating effectiveness and shortage of Beijing Community public cultural products supply mechanism. At last, according to the actual operating effectiveness and shortage, the writer proposed the path choice of completing and innovating Beijing community public cultural products supply mechanism from the aspect of Public Culture Management. On the basis of the concept of establishing correct community public culture development, Beijing community should improve the supply levels of community public cultural products through constructing demand expressing system of the community cultural product and the supply decision making mechanism from the bottom to top, and broadening the investment channels; allocating professional talent team; strengthening the supply incentive and restriction, etc., by which to make multiformity of subjects of Beijing community cultural products, perfect the system of public cultural services and improve the quality of public culture services.