The Research On Legal Services Marketing Strategy Of H Law Firm

With the expansion of the legal service market in China,as main provider of legal services lawyers in increase year by year,the number of some competitors "external" poured into the market,such as enterprise to reduce legal costs to set up the internal legal,compliance,consulting companies,financial companies,such as accounting audit can also corresponding to the legal service of form a complete set,lead to the legal service market competition is increasingly fierce.At the same time,with the development of the Internet,laws,regulations and court judgment documents have basically achieved network coverage,breaking the industry barrier built by professional knowledge and information in the legal service market.The traditional marketing methods of relying on acquaintances to introduce cases or relying on personal relationships to stabilize clients are no longer applicable to the current market.Law firms,as units providing professional legal services,should get rid of the traditional marketing framework and put forward service-oriented marketing strategies,so as to continuously improve their popularity and credibility,better adapt to the current legal service market,and maintain an advantageous position in the fierce market competitionThis article will hebei legal service market as the research background,with H law firm in the province as the research target,SWOT analysis of the internal and external,is a detailed analysis and research,and based on the 7 p marketing mix theory,put forward of the problems existing in the service marketing,mainly includes:the lack of lack of difference of service process,service products,pricing is not flexible,the marketing way too single,promotion mode is relatively backward,lack of final stage to carry out the lack of management,customer relationship.Then it analyzes the causes of the problems:the lack of service marketing awareness,the lack of long-term strategic direction,the lack of clear target market,and the lack of solid professional construction.Finally,from the perspective of personnel,products,promotion,channels,pricing,tangible display and service process,the corresponding service marketing strategies are proposed again,supplemented by basic safeguard measures,in order to provide reference for improving the service marketing level of H law firm.