Research On The Public Relations Of Chinese Government Network Under The Background Of "Internet+"

Public relations network is more and more become an important part of the social organization,the government as a social organization,itself has particularity,in the process of providing public services,play a key role,is also the biggest users of public power and the owner,this also means that public relations management is more and more become a key part of the government must pay attention to at present stage,only to properly handle the relationship between the parties,will be able to handle social contradictions to create the necessary precondition for the smooth,this also is the important premise of the government credibility.Under the background of the rapid development of Internet,the Internet age has arrived,the popularity of the Internet to a certain extent,affects the concrete practice of the government public relations management,first of all,the Internet environment with basic advantages of high efficiency,convenience,fairness,can achieve information release of high efficiency,the social public to their own opinion in the expression,thus widen the Internet channel,the overall present a more frequent communication between the basic situation.On the other hand,the challenges brought by the rapid development of the Internet cannot be ignored,especially in the public dissatisfaction caused by the unreasonable handling of emergencies.The problems such as the untimely and untrue information disclosure will also accelerate the diffusion of negative effects and even aggravate social contradictions.To sum up,it is very important to study and improve the practical ability of government public relations management in the Internet era.Hefei is the capital of anhui province and the largest city in the province.It has a large population and the fastest economic development.Hefei is now in a critical period of transformation,and the development of economy,science,education and culture is getting faster and faster.In the Internet rapid development at the same time,the accumulation of social public opinion is becoming more and more obvious,the public can use the Internet channel to realize the self opinion expression,all kinds of information transmission speed also reached an unprecedented height,great changes have taken place in the government management,social and political and economic order are affected.How to correctly guide thenetwork public opinion in a reasonable manner,is facing the network pr at the moment,must be the key to solve and attaches great importance to the problem,and the social masses of rational communication between,also the embodiment of the government management service function,if you really set up a positive image,so as to solve the problem of present the various social contradictions.This paper is divided into seven parts: chapter 1 is the introduction,which mainly discusses the research background and significance of hefei municipal government network public relations.Research status at home and abroad;Research contents and ideas;Research methods and innovative points.Chapter 2 mainly summarizes the government network public relations,including the relevant concepts of government public relations;The historical evolution of government network public relations;The necessity and significance of government network public relations.Chapter 3 is the current situation of hefei municipal government's network public relations.The first is to briefly introduce the main forms of hefei municipal government network public relations,including government website,government microblog,government affairs WeChat,mobile applications,etc.Second,the network public relations of hefei city government achieved results.Chapter 4 is the problems and causes of the network public relations of hefei municipal government.Mainly from the government network public relations main body,the object aspect,the public relations media application and the public relations technical means aspect analyzes the existence question;And to explore the causes of these problems.Chapter 5 is the experience and reference of domestic and foreign government network public relations.This paper expounds and analyzes the practices of two advanced countries,the United States and the United Kingdom,and two leading cities in China,shenzhen and Shanghai,in the aspect of government network public relations,and summarizes the experience of hefei government network public relations.Chapter 6 is the relevant countermeasures and Suggestions on the improvement of government public relations.Make a detailed analysis of the problem.On this basis,learn from the successful experience at home and abroad to further improve the ability of network public relations,and put forward targeted Suggestions,especially in the improvement of the subject;The government network public relations object aspect;Government network public relations information dissemination channels and public relations methods.Finally,theconclusion.This paper summarizes the whole paper,and predicts and anticipates the future development of hefei's government network public relations.