Research On The Current Situation And Optimization Countermeasures Of Hefei Municipal Government WeChat Public Account

The government WeChat adopts the"Internet＋government service"model to turn the WeChat public account into a window of government service.Coupled with the accuracy,privacy and clustering characteristics of the government WeChat,it has guided us a new direction for the better construction of a service-oriented government in the new era.Government WeChat is widely acclaimed for both the opening of the government WeChat and the service target of the government WeChat.Government WeChat has become an important platform and channel for the government to communicate with users and listen to the voices of the people.As a new social management model,government WeChat not only plays an active role in the Internet field,but also plays a role in the government’s use of government WeChat.Through the in-depth analysis of the development status of government WeChat represented by"People’s Government Released by Hefei City",it sums up its existence"the lack of interaction of official micro,the lag of official micro,the incompleteness of official micro-function,the absence of official micro-regulation,official micro Five major problems,such as fewer beneficiaries.With the people of the new era(also known as netizens in the online world),they pay attention to and actively participate in social public affairs.In this new era,government agencies and their staff can infiltrate the operation of the government WeChat into the actual work of the government,and evaluate the operational results of the government WeChat as an important part of the actual work results.It is necessary to fully understand the current development status of the government’s WeChat and propose corresponding solutions to enable the government WeChat to better serve the people and bridge the gap between the government and the people.Through the analysis of the problem,the analysis of the cause and the analysis of the optimization countermeasures,the following five countermeasures can be used to make the"Hefei Municipal People’s Government release"better operation and achieve the goal of serving the people’s livelihood.First,establish a public servant consciousness to enhance interaction;second,establish a sense of time to increase timeliness;third,establish a sense of service to broaden functionality;fourth,establish a sense of responsibility to strengthen the sense of responsibility;fifth,establish a sense of purpose to expand the influence.According to Tencent’s statistics,the current government public number has reached 40,000.The operation of the government affairs public account is not only closely related to the radiation power and communication effect of government affairs information,but also related to the authoritative image of the party and the government and the influence of public opinion.This article focuses on" Publishing by Hefei Municipal People’s Government" and compares and analyzes the three government WeChat public numbers of "Hefei Local Treasure","People’s Daily "and " Shanghai Release "and" People’s Government of Hefei City"to obtain relevant advantages and disadvantages.In order to learn from each other and make progress together in future operations.The four have significant differences in fan attention,reading and forwarding volume,praise,and comment response rate.This article has an overall analysis and specific analysis of the differences,focusing on the development status of"People’s Government of Hefei",facing the development status.The five major bottlenecks and the corresponding five major recommendations,the "Hefei People’s Government issued" operation is the goal of the Hefei Municipal Government has always struggled.