Hengyang Government Network Public Relation Problem Research In The New Media Era

With the development of the network,Internet is becoming the new platform ofthe public relations.Through the Internet, stream media,BBS and the network ofmobile phone which are the special communication media,all kinds of crisises or goodnews can be spread quickly.Because of immediate and sharing which are thecharacters of the network media,the speed of the information spreads is becomingmore faster,and the range of that is becoming more wide,and the channel of that isbecoming more uncontrollable.This is a big problem for the government publicrelations officers.The network can increase the transparency of the government publicrelations,and reinforce the interaction of public.But obviously the network takes someproblems to government public relations.The informations of crisis which are spreadthrough the Internet are difficult to control,and the characters of network make thatcrisis is expanded more easily.So how to understand the public relations corretly,howto use nework to service for public relations,which are the subject of the governmentsof all countries.This article analyses the the present situation of public relations in Hengyanggovernment under the network environment firstly,pointing out the weaknesses ofpublic relations in our country; Because long-time the government neglect network,the ability of government media public relations is low, public opinion gatheringinfluence government decision-making, as well as the misunderstanding betweenattitude error, monitoring, strategy error, communication error, aging error, caused thenetwork pr level is not high. Secondly comparing the ideas and means of publicrelations in our country with these abroad; Analyses the American model, Britishmodel and Japanese model..At the same time, combined with domestic governmentnetwork pr case, summarizes the henan and huili government network public relationsexperience. This article brings up the ideas about motion of network public relationsin our country according to arguments above in the last.including shape the imageconsciousness, updated learning consciousness, train their consciousness ofinteraction, extend network publicity fronts, attaches great importance to the networkpublic opinion collection, pay close attention to network public opinion, perfect thesupervision system construction, network supervision and discipline construction,network supervision of team construction, enhance the level of government network public relations.Main innovation point of this article are: in combination with the practicalsituation of Hengyang network pr government and my own working experience, theHengyang government network public relations work carried out comprehensive anddetailed analysis of the proposed countermeasure aspect, pay attention to theadvanced experience at home and abroad combined with the reality of Hengyang,strive to achieve the effect of curing.