Research On Public Relations Crisis Of Government In The Network Times

Entering the new century, human society entered the Internet technology basednetwork era, in the network as the carrier of network media got rapid development.Network news, micro-blog, micro letter information acquisition, transmission, graduallyreplaced the traditional mainstream media forms of communication. At the same time,since our country enter the economic and social transition period, natural or man-madesocial crisis growing, increasing the strength of the crisis event, all kinds of crisisinformation of network spread quickly, bring a series of negative influence, seriouslyendanger the social stability and development. Therefore, crisis management has becomethe important content of government activities in network times.With the rise of new media, under the network era, propagation speed and width ofthe social public opinion environment can match has been far from traditional media, thepublic relations have brought new challenges to the government. The traditional pattern ofthe government crisis management and public relations because of its defects, has beenunable to adapt to the impact of the new media environment, the government publicrelations crisis. Under the new situation of the government public relations crisis,preparedness and response is in the growing importance of the government management.To strengthen the government’s public relations consciousness, including crisismanagement concept, environment analysis and strategy, etc.; Set up the governmentpublic relations crisis response principle of double SPACE, and in the process of dealingwith this principle, exert the effect; Establish and improve the information managementand communication mechanism of open, transparent, pay attention to network publicrelations, in the crisis management to realize information resources sharing andcommunication, build system of information disclosure, ensure and effective crisisinformation dissemination; To organize construction, set up public opinion research centerand so on specialized agencies and the press spokesman system, media guide, perfect thedistribution channels of crisis information.Paper uses the case analysis method, we do a concrete analysis on some typical events; Using literature study, the government public relations crisis and network ageliterature, theoretical basis for this article and writing ideas; Adopts comparative analysismethod, through to the domestic and abroad, traditional and modern government crisis prof comparative analysis, put forward the countermeasures of government dealing withpublic relations crisis in network era.