The Research On Propaganda Innovation Countermeasures Of Nanchang City Federation Of Trade Unions Under The Background Of Mobile Communication

With the continuous development of mobile communication technology,great changes have taken place in the information dissemination environment.The upsurge of propaganda channels,the dissolution of organizational authority and the upgrading of communication technology have had a profound impact on the propaganda work of trade unions.How to leverage the power of the mobile communication environment to achieve the purpose of improving the communication,guidance,influence and credibility of the trade unions through innovative trade union prop aganda work is a problem that the trade union organizations are particularly concerned about.The article analyzes the current propaganda work of the local trade union organization of Nanchang Federation of Trade Unions,and concludes that it has three problems,such as its political color is still obvious,the mobile new media platform needs to be expanded and improved,and the application ability of mobile new media platform needs to be improved.On this basis,The article uses the research methods of literature analysis,participatory observation,in-depth interview and case analysis to explore the innovative countermeasures of trade union propaganda,and it proposes that the propaganda work of Nanchang Federation of Trade Unions should adapt to the new situation of mobile communication according to its own characteristics,and carry out content innovation from the aspects of enriching propaganda topics,selecting and promoting propaganda,expanding production subjects,and changing discourse patterns;Formal innovation through visualization,interactive experience,etc.;integrate internal communication channels of trade unions and expand external publicity channels to achieve channel innovation.This article explores a series of innovative countermeasures for propaganda work with a view to improving the publicity effect of Nanchang Federation of Trade Unions,ensuring the realization of various publicity objectives,and providing some reference for the propaganda work of other local trade union organizati ons in China.