Research On The Innovation And Core Competence For The ChuanWei Company

The paper reviewed the status of study at present of enterprise innovation theories and key-competitiveness, and expatiated the new concepts and theories of them, and then analyzed particularly the concepts, hypostatis and elements of key-competitiveness. Finally it revealed that actualizing innovation is great vital for manufacture enterprises facing with the challenge of industrialization and information.After reviewing development process and analyzing the a pretty pass of ChuanWei company in transfer period, we could see that the majority reasons are not only international and home market shrinking, but also it's behindhand conceptions, systems, technology equipment's and management modes. Analyzing carefully for ChuanWei company competitive condition, using the "five powers model", we can get that ChuanWei company is facing with the stinging competitive condition and then designed competitive capability demands. It tabled proposals that low-cost leadership is a key element for competitive capability, that enterprise innovation and duoyuanhua are necessary terms for company. Finally it brought forward the organization position and strategic objects for CuanWei company in transfer period.On the base of above analyzing, we could get the conclusion that ChuanWei company will have the stronger competitiveness by enterprise cultural innovation, system innovation, technology innovation, and organization innovation, integration innovation. It also evaluated the operation performance of ChuanWei company in these years.At last, the paper brought out an idea that ChuanWei company must undergo durable innovation and second innovation to gain durable development, which are reforming commercial pattern, sophisticated manufacture, innovation of organization and building MIS of enterprise. In conclusion, ChuanWei company must carry out enterprise innovation to advance its key-competitiveness and to keep its advantage in the long run by inclosing the change of market, buyer and competitive conditions.