Study On Developing Strategy Of Hunan Hongfeng Pension Service Co., Ltd

At present,China’s birth rate and death rate are declining,and people’s life expectancy is gradually increasing.According to the statistical data,China’s aging situation is serious year by year.With the large increase of the elderly population,the drawbacks and defects of China’s existing pension system are gradually exposed.The problems mainly include the lack of relevant talents,the imperfection of government policies and the low efficiency of capital allocation.In response to the above problems,the state has launched a large number of new policies to fill the gap,private asset investors began to put money into the industry,the government and private asset investors jointly committed to promote and develop the pension service industry in our country.Moreover,the public attention to pension topic has been improved to a certain extent.This paper takes Hunan Hongfeng pension service co.,ltd.as the research object to study the company’s development strategy.Starting from the background and significance of the research,this paper,based on a large number of theories and literature reviews,defines the research direction,research ideas and specific research methods of this paper.Secondly,the thesis analyzes the strategic environment of Hunan Hongfeng pension service co.,ltd.from the aspects of the company’s development,internal and external environment analysis and the company’s core competitiveness.This paper adopts management tools such as PEST and five forces model to analyze the macro environment and industry environment of the enterprise deeply.Then,based on the results of the environmental analysis in chapter two,the basic principles and specific development goals of the regulatory development strategy are established.With the SWOT analysis method,the overall development ideas of the enterprise and the specific contents at all levels of the company’s development strategy are determined,including the corporate level,the business level and the functional level.Finally,according to the enterprise development strategy developed above,the paper develops the concrete implementation steps of the enterprise development strategy.At the same time,in order to ensure the effective implementation of the strategy,a series of safeguard measures are proposed,as well as the evaluation,summary and improvement of the implementation effect and results of the strategy.This paper makes a corresponding plan for the strategic goal of Hunan Hongfeng pension service company,and proposes a series of specific implementation steps for the realization of the goal,which enriches the corresponding content of implementation and security.It is hoped that this paper can provide some valuable reference for the red maple pension service company and the whole industry.