Research On Strategic Management In An Hua Property Management Co.

The competition among property management companies is becoming more and more drastically along with the fast growing of our property management industry. As the burgeoning property management industry and companies, how to form core competitive power and to gain competitive superiority has been an urgent problem to be solved for fastening the speed of companies' expanding.This article takes Tianjin Huaan Property Management Company as the studying object, stratagem management as the content, and discusses the application of stratagem management in property management.First, the article introduces the general situation of our property management industry's development. And then it analysis the property management's stratagem elements such as common circumstance, companies' inter competence and so on, at the same time, it also analysis Huaan Company's strength, weakness, opportunity and threat (SWOT) completely and systemically. Accordingly, we get the development stratagem-take cost leading tactic in general stratagem, pick stable tactic in stratagem state, choose breadth wise and length wise integration tactic in growth stratagem. On base of the choosing strategy and the company's former regulations, measurements, it clarifies the company's targets, adjusts the organization's structure and puts forwards the design of company's culture. Moreover, it discusses the company's management system and pattern in the strategic point of view.The article establishes the evaluation index system for customer satisfaction evaluation in property management. And it takes the Huaan Company's investigated statistic data for building owners in 2002 as an example, uses the fuzzy synthesis evaluation method to do the practical research. The result will be useful in improving the management level for Tianjin Huaan Property Management Company.