Research On The Development Strategy Of R Company's Community Pension Business

Community pension is to let the elderly live at home and continue to be taken care of by their families.At the same time,pension institutions,enterprises and social institutions provide service s for the elderly.With the advantages of low cost,high efficiency,and in line with the traditional p ension culture,it has gradually become the mainstream pension mode in China.In this case,as on e of the important pension enterprises in Guiyang,how to seize the opportunity and improve the ef ficiency of R company is an urgent problem to be solved.The main body of this study is R company.Firstly,it analyzes the current situation and probl ems of R company's pension business.R Company was founded in 2015 and holds the business lic ense issued by the Guiyang Industrial and commercial bureau,it operates G District Retirement Se rvice Center and Y Day Care Center for the elderly,and has limited profit space to rely on traditio nal institutions for retirement services,the price of the old-age food in the community pension ser vice is high and the variety is single,the degree of specialization of the domestic service service is low,the supply of the Care Service is small,the degree of satisfaction of the medical service is lo w,and the degree of cooperation of the cultural and sports service is not high,the community oldage service urgently needs to improve quality and efficiency.Secondly,based on PEST analysis,t he national policy of community pension is favorable for R company to grasp the policy dividend and implement the development strategy of community pension business,r Company's target cust omers are steadily improving their ability to pay for their retirement in the community;the elderly who are influenced by the culture of filial piety are more willing to retire to their old age in a famil iar living environment,the social and cultural environment of the target customers is favorable for R company to implement the development strategy of community old-age service,and the technic al standards of community old-age facilities,facilities and services,r Company for the developme nt of work processes,strengthen staff training,improve the quality of community old-age services to provide basic follow.Based on Porter's five forces analysis,the supplier's bargaining power is st rong,the buyer's bargaining power is medium,the substitute threat is medium,the potential entry t hreat is not strong,the existing competitor's competitive power is medium.Based on the SWOT a nalysis,R company should establish the strategic alliance of domestic,medical and cultural servic es,at the same time,adopt the diversification strategy of old age meal and Foster Care Business,ta ke advantage of external advantages and overcome their own disadvantages.Finally,find out R co mpany through strengthening the cooperation of talents between university and enterprise,implem enting the differentiated supply,striving for financial funds,undertaking the government's purchas e of old-age service,and strengthening the construction of talent team,put forward the safeguard measure to R Company's Community Endowment Business Strategy Implementation.Through the research on the development strategy of R company's community pension busin ess,this study makes R company recognize the situation that community pension has gradually be come the mainstream pension mode,and actively faces the challenges,seizes the development opp ortunities,and implements the development strategy of community pension business.At the same time,it provides reference for the development of other enterprises in the industry.