The Spread Of Collective Memory In The Post-internet Era Based On Political Rituals

On October 1,2019,the 70 th anniversary of the founding of the People's Republic of China was successfully held in Beijing,capital of the People's Republic of China.As the first National Day military parade since the military reform in 2015 and socialism with Chinese characteristics entered a new era,the significance of the 2019 National Day military parade is self-evident.In this grand political ceremony by the process of preparing to carry out,the party and the government as the organizers are not only elaborate on the ceremony content arrangement,as well as integration of media resources,with professional norms and clear orderly transmission of media will be the landscape is presented to the general audience,arouse and stimulate people's collective memory,implement construction and confirmation on the conversion of the Chinese nation and China's people's liberation army(PLA)identity and the identity of the history of the PRC's memory,the promoting of the new era of patriotism and set up the image of powerful country.The grand political ceremony and the dissemination of the political ceremony is an important means to construct and spread the collective memory,and the use of symbols in the political ceremony and the dissemination of the content of the political ceremony is the key to achieve this goal.This paper argues that it is through the bearing performance and specific symbols of the construction of collective memory after the grand political rituals and to fit the characteristics of the age of the Internet audience,the history of collective memory of the People's Republic of China was in virtue of 2019 National Day military parade to achieve transmission,construction,strengthen and update the successful implementation of the collective memory of audiences,gives the new time spirit connotation,make people more proud of the identity of their nation and country,more identified with the PLA's image of the armed forces,and at the same time to strengthen China's socialist power image.This article will take rituals and collective memory research as the core,with the spread of the collective memory as the research direction,in a 2019 National Day military parade and the mainstream media platform for the short video content as the research content,the construction of collective memory and transmission methods and the analysis of the effect is studied,and based on the characteristics of the individuals in the age of the Internet and media to innovate the construction of collective memory and transmission method of analysis.