Research On The Contents And Paths Of Political Socialization Of "Learning Powerful Country"

Political socialization is the process by which the political system uses multiple channels to spread and innovate mainstream political culture to train politicians.As an authoritative ideological learning platform launched by the Central Propaganda Department,"Learning powerful country" has a deep understanding of the logic of media operation,and has become a new window for national political socialization and a new platform for consensus.This paper,through content analysis,text analysis,in-depth interviews and other research methods,taking the political socialization function of mass media as an entry point,this paper analyzes the content and path of the the platform and discusses its role in the process of political socialization Content and path.Through content analysis and text analysis,it is found that,first,it inherits political culture by affecting the audience's political cognition and guiding social opinion;second,by shaping the image of a multi-dimensional political party leader,establishing ideological rational authority,using Establish political attitudes by combining institutional identity with political events and reporting typical results to establish political attitudes;third,construct mainstream political values by deepening socialist core values for national development goals and social reality reports;fourth,by establishing typical characters and Highlight the social way of personality to shape ideal political personality.Through interviews with platform editors and users,it can be concluded that the "Learning powerful country" has several propagation paths when it plays the role of political socialization.First,build a content aggregation platform.Apply media integration thinking to content production and platform construction.By integrating mainstream media and local publicity departments,create an authoritative image of the platform and maintain the content foundation;second,build a party member organization communication network.Use the party organization structure to build a quantitative system to enhance user stickiness.Third,multiple forms optimize value penetration logic.It uses the organic integration of the points assessment mechanism,online answering mode,taking into account the needs of fragmentation and systematic reading,and establishing a service concept.Although the platform has deficiencies in content settings,social attributes,and operating experience,in general,the platform meets the needs of the development of the times,and fully utilizes the advantages of the platform.Through extensive andcomprehensive information and information dissemination,the platform Propaganda of mainstream political culture among the people in the industry,agglomeration of the will of the people,and enhancement of cultural self-confidence have consolidated the ideological foundation of the unity and struggle of the entire party and the people of the country,and fully exerted its function as a window for political socialization.