| Media development is the basic driving force of social change,and it is also an important indicator for distinguishing social forms.With the rapid development of information technology and the network,the environment and form of information transmission have changed,and the media has also undergone tremendous changes,thus entering the era of all-media integration led by the media.Under this era scenario,the situation of media information dissemination of full-process media,holographic media,full-person media,and full-effect media has formed.The way people receive,know,disseminate,and diffuse information is no longer limited to traditional radio,television,magazines and newspapers.Instead,it is becoming more and more diverse and more and more dependent on mobile networks,which has also changed the ecological environment and communication trend of political communication.The new scenarios,new features,and new forms of the era of all-media integration have produced a series of chain-like influences on the political behavior of the state and society,the state and citizens in the context of political communication.This article is based on the basic theory of political communication,focusing on the new characteristics,new scenarios and new forms of the era of all-media integration.From the perspective of political communication,taking the “Learning Power” APP as an example,the current political communication mechanism of the country and society fully considered,focusing on the analysis of the opportunities and challenges faced by China’s political communication in the era of all-media integration,and by analyzing the dilemma and attribution of China’s political communication in the era of all-media integration,we propose an optimized path for China’s political communication in the era of all-media integration.Through systematic consideration of the era of all-media integration,clarify the channels of political communication and exchange of information between the state and society,guide citizens’ orderly political participation,and promote the modernization process of national governance systems and governance capabilities in the era of all-media integration. |
