The Development Status And Improvemrnt Suggestions Of Zhejiang Learning Platform Of "Learning Powerful Country"

During the 12 th collective study session of the political bureau of the CPC central committee on January 25,2019,General Secretary Xi Jinping stressed that mainstream media such as party newspapers,party journals,party platforms and party networks must keep up with The Times,boldly adopt new technologies,new mechanisms and new models,accelerate the pace of integrated development,and maximize and optimize the publicity effect.We should make use of the achievements of the information revolution to promote the in-depth development of media integration and expand and strengthen mainstream public opinion.It is an urgent task for the whole party to spread,influence and guide the mainstream ideology.Influenced by the rapid development of new media and commercial news aggregation platforms,the discourse power of mainstream media is being dissolved,the content of mainstream ideology is being differentiated,and the influence and control of mainstream ideology is being weakened.Integrated media has become an inevitable trend of mainstream media at all levels.However,in the process of integration,it is not only national mainstream media,but also local mainstream media at all levels.Insufficient user awareness and technical development strength;Content production lacks effective interactivity.The launch of "Learning Powerful Country" not only provides strong support for the spread of mainstream ideology,but also provides path support for the mainstream media at all levels in the innovative practice of integrating media.How to effectively integrate media to spread mainstream ideology and enhance the discourse powerof mainstream media has become an important topic in academic research.This report is to combine media development as the background,focusing on "Learning Powerful Country" of Zhejiang learning platform,through literature search,questionnaire survey,symposium,experience to see in a new multimedia shows and resource gathering and technology application platform for the financial media,on the basis of Zhejiang learning platform in " giving full play to the advantages of integrating media,good Zhejiang story " the practice of current situation of the development.Through research,found in the process of developing the Zhejiang learning platform in platform content lack of energy,stickiness to strengthen the weak outside influence,platform,platform,content system,the lack of effective integration,platform features show effect is insufficient and lack of effective interaction between platform and experience the weakness of the weak sense of these aspects.Combination of academic and professional practitioners in the industry on the future development of financial media path of thinking,the author of how to optimize,the innovation of Zhejiang learning platform development path to the following conclusion: Enhance the vitality of the content and enhance the attractiveness of the platform;Effectively integrate resources and create a good platform atmosphere;Optimize content dissemination,highlight regional characteristics;Enhance user awareness and enhance interactive experience;Strengthen cooperation with top platforms and link up public opinion channels;Strengthening agenda setting and actively responding to public events;Expand the platform boundary and create online public space and create a new media matrix.