Research On The Effect Of Political Communication In The Answer Section Of "Learning To Strengthen The Country"

With more and more attention of the audience shifting to the Internet,the mainstream media "publicity online" is also moving forward in constant exploration.As a political communication activity,"answering questions" has existed for a long time.The answer plate of "Learning power" is a new form of"question and answer method" in the paper media era in the mobile Internet era.It is the product of political communication activities conforming to the technical logic."Learning power" has a large number of client users,high frequency and long duration,which is unique in China's political communication practice in recent years.On the platform of "Learning power",many users' daily lives are embedded in the practicing.Hundreds of millions of people participate in answering activities every day,which has a great impact.This paper gives consideration to both micro and macro political communication effects,widens the discussion space of "Learning power"research.The findings and suggestions are of practical significance in the construction of new mainstream media and learning power.In this paper,content analysis,questionnaire survey and in-depth interview are used to study the political communication effect of "Learning power"answer plate.The first chapter analyzes the political communication characteristics of the answer plate of "Learning power".The second to fourth chapters discuss the impact of "Learning power" answer plate on users from three levels of cognition,attitude and behavior.The fifth chapter puts forward suggestions on the optimization of political communication in the answer plate of "Learning power" based on the above.It is found that,in terms of the characteristics of political communication,the communication subject of "Learning power" answer plate presents a "1+n"composite structure,and the core topics highlight the political position,mainly including important speeches,current political news,classic theories,advanced models,party history and national conditions,red culture and popular science.In the form of answering questions,this section presents the mainstream content with brevity,freshness,playfulness and richness,and adopts the communication mechanism driven by pressure and the incentive mode centered on points in the form of communication.On the effect of political communication,the answer plate of "Learning power" has a positive impact on users as a whole.Users' understanding of political issues is enhanced,their identity is deepened,and further political learning behavior is generated,which promotes the daily political learning.Specifically,the presentation of the answer plate plays a positive role in understanding the political issues,but the game design plays a negative role,with hidden "anesthesia" worries.Group pressure plays a positive role in promoting users to identify with political power and system.The seemingly useful bureaucratic pressure is actually idling in vain.The integral has no significant impact on users,and even has dissimilation effect in some cases.In this regard,this paper puts forward two suggestions on the optimization of communication.The first is to upgrade media technology to enhance the communication power of answers.The answer plate should adopt the algorithm distribution mode,upgrade the answer form,and improve the evaluation system.The second is to establish a user centered concept to enhance the enthusiasm of answering questions.The answering section should add communication channels to prevent entertainment risks and build a new learning community.