Research On The Development Of New Media For Government Affairs In Harbin

In the era of omnimedia,new media for government affairs has become an inevitable trend and an important part of the construction of service-oriented government.With the development of mobile Internet and the emergence of various terminals,new media has entered every field of people’s life and affected social development.We will comprehensively improve the dissemination,guidance,influence and credibility of new government media,create a number of high-quality boutique accounts,and form a new pattern of standardized,innovative and integrated development of new government media across the country.In recent years,the new media for government affairs in Harbin has developed rapidly.By the end of2019,the new media for government affairs in the city had achieved basic coverage.The number of fans of the official microblog "Harbin release" of the municipal government reached3.35 million,with an average daily reading of 100,000 and daily interaction of 900.The development of new media has gone through a tortuous process from the initial stage of traditional media construction and emerging media to the stage of interaction and integration.In view of this,to promote government affairs orderly healthy and rapid development of new media,new media perspective,based on the theory of wisdom of the government,service-oriented government theory and new public management theory,using literature research,case analysis and comparative analysis method,through to the government to define the concept of new media,divided into the scope of government affairs of new media,the brief introduction of the analysis of the current situation of the development of Harbin city government affairs of new media,including Harbin city distribution network,the municipal intermediate people’s court official weibo,city tourism bureau official weibo,find the city government although new media development faster,but there are still some problems to be solved,For example,there is a lack of overall view and overall view of new media development,backward supervision and assessment mechanism,disordered management of new media platform,and low operation level of new media.The reasons are that the service consciousness has not changed,the platform positioning is biased,and the new media operation and management talents are lacking.By drawing on the useful experience of the United States and other developed countries,for example,it pays attention to shortening the distance with the public.In particular,President trump of the United States has used twitter to release his own updates since his election,which has brought him closer to the public in time and won the support of the public for his election.The UK USES a strict system to manage government micro-blog,only rigorous to sustainable development;Japan opened ane-government network,government services efficient and fast;Domestic affairs by learning the advanced experience of the development of new media,such as yinchuan government affairs microbo,my new field in jinan then take the lead in open weibo live,yinchuan government affairs weibo establishing matrix,obtain beneficial enlightenment,such as promoting e-government healthy and orderly development of the new media widely promote people understanding of government affairs of new media,attaches great importance to the cultivation of professional talents and the introduction and so on.On this basis,combining with the Harbin city government affairs,the existing problems in the development of new media,put forward the targeted countermeasures and Suggestions,mainly including completes the entire media strategy layout,improve the new media supervision,and examination management,enhance the level of the new media service management and government affairs management in the new media operations,provide strong support for Harbin city build a service-oriented government.