Research On The Credibility Enhancement Of Hefei Municipal Government From The Perspective Of New Media

With the maturity of Internet technology and the rapid development of mobile terminal technology,people have entered the new media era,and Weibo,WeChat and all kinds of clients and other new media platforms have become the most important daily communication tools of the public.The credibility of the government is the trust given by the members of the society to the universal code of conduct of the government,and the government should consciously accept the supervision of the public.Under the background of the new media era,the rise of the new government media,the credibility of the local government is facing new opportunities and unprecedented challenges.On the one hand,the development of the new media provides more channels for the public to participate in political life,and the public politics.The improvement of the sense of participation plays an irreplaceable role in narrowing the relationship between the public and the government and strengthening the credibility of the local government.On the other hand,the public can understand the government affairs information more timely and conveniently through all kinds of new media platforms,which puts forward higher requirements for the administrative behavior of the local government staff,and the every move of the local government is more easily exposed to the public vision.Once there are problems,the public’s trust in the local government will drop sharply,and even there will be a risk of causing the crisis of network public opinion and mass events.This will undoubtedly cause a major blow to the construction of the credibility of local governments.In recent years,including Baohe District,Hefei City Many local governments,including the government,are constantly improving the construction of new media for government affairs,and have achieved some achievements in information disclosure,government service,interaction among other aspects.However,the service quality of new government media for government has to be improved.In addition,how to use the new media to improve their administrative management level and public service level in the era of information spread so quickly,correctly guide the trend of public opinion,improve the public trust of local government and further strengthen the credibility of local government,which is an urgent problem to be solved by local government,and the core topic to be discussed in thisOn the question of how to enhance the credibility of Hefei municipal government from the perspective of new media,this paper studies the structure of "core concept ——theoretical basis —— analysis of the causes of existing difficulties —— successful experiences at home and abroad —— effective ways ".First of all,through the literature analysis of the relevant research at home and abroad,a systematic understanding of the current status of local government credibility research;secondly,through the questionnaire survey of Hefei City people’s satisfaction with the Hefei government,analysis of the current status of Hefei municipal government credibility,to provide an objective data reference for the whole paper;and combined with the new media background The new media,as a medium,pays more attention to the improvement of news heat,and the public pays more attention to the satisfaction of their own curiosity than to the objective facts.Then,according to the existing predicament of the credibility of Hefei government,it analyzes its causes.Finally,it puts forward to improve the service quality of government media and strengthen the talent team of new government media...