Innovation Research On College Counselors Work Under We-media

With the creation and development of internet technology, news media changed fast and profoundly. Since the end of 2002, the American writer, Dan Gillmor had branded his idea of “Media 3.0” which means the messages can be spread from point to point on the Internet as “We-Media”, afterwards, “We the media” marked the beginning of an era. We-media in China is called the private media, grassroots media, public media, which main approach is to use the blog, We-chat, BBS and other network technology to disseminate information independently. It has the following properties: civilianizing common disseminating, low participation threshold, quick-speed dissemination and strong interaction etc. With the internet entering China in 1994, the network began to be built up in universities. With the help of campus network, We-media not only change college students' lifestyle, behavior and way of thinking, but also became an important tool and way to launch ideological and political education in universities.University counselor is the backbone to launch ideological and political education, and also is the organizer, executor and mentor in launching university's ideological and political education and management. They are facing many challenges in launching new ideological and political education by using We-media, such as they can't use We-media because they are lack of related knowledge; they can't get out of the traditional teaching way of education which lead a not very good result. That's because university do not pay much more attention on We-media and university counselor and student is also lack of internet skills.In order to play its full role in ideological and political education, it is necessary for the counselors to innovate a new way in We-media. Firstly, we have to strengthen the construction of campus electronic information platform, campus BBS, and blog, micro-blog, We-chat and other college We-media platforms. Secondly, we have to establish and perfect mechanism for leadership, team member, emergency and feedback etc of internet public opinion in We-media era. Thirdly, we have to strengthen the team construction and capacity building of college counselors and students in We-media era.