Innovative Research All Media Era Of Ideological And Political Work

All media in the era of Ideological and political work faces new problems: falseenlightenment by exclusion in all media reality, monistic values behind the mediapluralism, the backward way does not follow to go up the media integration of. At the sametime, the media for ideological and political work innovation offers a variety of methods,diversified technology and diverse ways and so on condition. In entire media environment,ideological and political work in universities should take students as the important contentof media literacy. The media literacy education of college students is to adapt to theinformation society development needs, is the university student socialization needs, iscollege students’ Ideological and moral education, is the university students to realize theneed for lifelong learning. The media literacy education of college students, let the studentsmaster the basic knowledge of media, a media analysis capabilities, with the media is aconcept, have at the same time media use skill.This paper discusses the entire media for ideological and political work will bringopportunities and challenges, ideological and political work should be carried outinnovation, implementation methods of humanization, realistic, diversification and fashion;ideological and political work in the way of innovation, including the general curriculumpathways, campus media, social media channels, network approach the media wayinnovation; ideological and political work in universities evaluation mechanism innovation,the realization of online evaluation and network evaluation combination evaluationmechanism, process evaluation as the main way of evaluation mechanism, self evaluationand mutual evaluation combination evaluation mechanism; at the same time, theideological and political work in universities operational mechanism innovation,implementation of school and family contact mechanism, the school and the society of thelinkage mechanism, the internal force of the innovation of the mechanism.This article from the college students’ media literacy proceed with, creatively putforward the media literacy education is the new era of Ideological and political educationwork content innovation. According to the media of various morphological characteristics,proposed the University Ideological and political education method and way of innovation.This paper creatively puts forward the ideological and political work in universitiesevaluation mechanism innovation and mechanism innovation.